26. Is My Website Pretty But Useless?

Mind-Reading Marketing with Isabel Kateman

I see it all the time–an absolutely stunning website that has no strategy. It looks amazing on the outside, but as soon as I dig a little deeper, I start to identify all the signs that it’s not effectively converting clients.

In today's episode, I share how I got started in this business after being guilty of having a pretty but useless website in my last business. I also run through the common strategy mistakes I was making to hopefully save you from making the same mistakes.

While website strategy can seem overwhelming, it’s actually more important than the copy and design. Both of these pieces will easily manifest themselves once a strong strategic foundation is in place.

In today’s episode we covered:

- How I got started with my business after having a pretty but useless website

- Why website strategy is so important

- What a pretty but useless website means

- Common mistakes pretty but useless websites make

- Why your website needs a strong strategic foundation

- Why strategy is even more important than copy and design

- How copy and design will flow from a strong strategy

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Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to stripeddogcreative.com/podcast