#10: Going Viral on YouTube and Exposing Fake Business Gurus with James Jani

Mind Meld With Josh Gonsalves

James Jani creates documentary-style YouTube videos on topics surrounding entrepreneurship, money, and business. Within 4 short months of launching his YouTube channel, he went from a few hundred subscribers, to now over 317K subscribers (at the time of this podcast).

Some of his videos got picked up by the YouTube algorithm and within a few weeks, his videos have already gained over 7.5 Million views within four months of launching his YouTube channel.

Some of the videos he posted recently include: "The Untold Truth About Money: How to Build Wealth From Nothing", "The Toxic World of Self Help: Hustle Culture, Toxic Positivity, Addiction, and Fake Gurus" and "The Rise of Fake Gurus: The Dark Truth Behind Making MILLIONS from Online Courses".

James talks about his sudden rise to YouTube fame and the virality of his videos, all while being quarantined in his home during COVID-19. He tells the story of how he quit acting, gave up his first company and went all-in on creating high quality YouTube content. We also talk about James' creative process for coming up with a video and how get gathers the research and writes the scripts for his videos. We also go deep into the world of "fake business gurus" and the rise in New Age Entrepreneurship that people are being sold on.

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For full show notes and links discussed in the episode, go to https://bit.ly/mindmeld-pod

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