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Wooden Jewelry That "Wows": Scaling a Handmade Product Business in a Crowded Market | Mike Yarbrough
Manage episode 510305464 series 3610833
المحتوى المقدم من Millionaire University. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Millionaire University أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
#613 What happens when a side project in your garage turns into a multi-million dollar business? In this episode, host Kirsten Tyrrel sits down with Mike Yarbrough, co-founder of Rustic & Main, to share how he and his wife turned handmade wooden wedding bands into a fast-growing jewelry brand with nearly 40 employees and a retail storefront in the childhood home of country star Luke Combs. Mike opens up about walking away from his six-figure IT job, scaling production beyond the garage, and how they’ve built a company culture that still feels like family while continuing to expand. He also talks about standing out in a crowded industry, navigating major marketing shifts, and why storytelling and sentimentality are the keys to creating products people truly cherish. Whether you’re a maker, dreamer, or entrepreneur ready to grow, this episode is packed with lessons on scaling a handmade product business the right way!
What we discuss with Mike:
+ Garage project to full business
+ Handmade wooden wedding bands
+ Quit six-figure IT job
+ Scaling from Etsy to Shopify
+ Storytelling in marketing
+ Pivot after ad platform changes
+ Building strong company culture
+ Opening retail in Luke Combs’ home
+ Expanding beyond rings
+ Vision for long-term growth
Thank you, Mike!
Check out Rustic & Main at RusticandMain.com.
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