From Doctor to Entrepreneur: Harnessing the Power of Scent in Branding with Suji Sanjeevan

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Ever wondered how dissatisfaction with a seemingly stable career can lead to a flourishing entrepreneurial journey? Meet Suji Sanjeevan, whose pivot from medicine to starting a candle business during her maternity leave in 2015 is nothing short of inspiring. Suji opens up about the early challenges and triumphs of her venture, her intense focus on the psychology of scents, and the crucial moment when her husband Jeeva joined forces with her to scale the business. This captivating episode also recounts their game-changing appearance on Shark Tank, which propelled them into the national spotlight.

Explore the transformative power of scent in branding as Suji discusses the importance of local manufacturing in Australia, particularly in the wake of COVID-19. She shares her insights on how advancements in robotics and AI are revolutionising the manufacturing sector, making it safer and more efficient. The conversation delves into innovative partnerships like their collaboration with American Express, using scent branding to enrich customer experiences, and the significant impact of scent on consumer behaviour.

Podcast Chapters:

00:00 - From Doctor to Entrepreneur

13:40 - The Power of Scent in Branding

25:36 - The Art of Scent Branding

39:22 - Scent Marketing and Branding Strategies

44:32 - Utilising Scent Marketing in Branding

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