Lutz Schwenke, Founder of TWOTHIRDS / Sustainable Eco-Friendly Clothing

Menswear Style Podcast

Welcome to the MenswearStyle Podcast, where we bring you another captivating interview. In this episode, our host, Peter Brooker, sits down with Lutz Schwenke, the founder of TWOTHIRDS, a sustainable and eco-friendly clothing brand that has gained recognition for its commitment to protecting the planet and its oceans.

Lutz's journey towards founding TWOTHIRDS began during his teenage years when he spent a transformative year in Hawaii. It was there that he developed a deep love and appreciation for the ocean, which would later inform his vision of creating a brand that had zero impact on the planet and its precious marine ecosystems. Drawing from his experience working for the UN, Lutz's understanding of sustainability and his passion for the ocean converged to lay the foundation for TWOTHIRDS, which officially launched in 2010.

TWOTHIRDS has since grown into a community of like-minded individuals who share a common vision of preserving our planet. The brand is committed to creating clothing that is not only fashionable but also sustainable. They achieve this by utilizing fabrics that save water, transforming plastic waste into high-quality garments, and adopting paper packaging for their orders. Furthermore, TWOTHIRDS operates as a Climate Neutral brand, ensuring that their operations have minimal impact on the environment.

Lutz shares the story of TWOTHIRDS' evolution, beginning in the Basque country and reaching new heights when the brand relocated to Barcelona. It was there that they pioneered the concept of pre-ordering, allowing them to produce garments based on customer demand and avoid overproduction. Lutz also discusses the challenges of working within the fashion industry without prior experience, the design process behind their collections, and the inspiration that fuels their brand's ethos.

Throughout the conversation, Lutz emphasizes the importance of being a sustainable brand and their dedication to making positive change within the industry. He shares how setbacks have led them to adapt and find innovative solutions, driving them forward on their mission. Additionally, he provides insights into their growth plans for 2023, highlighting their focus on maintaining a personal touch, prioritizing craftsmanship, and continuing to create a ripple effect of positive change throughout the fashion industry.

Tune in to this inspiring episode as Lutz Schwenke discusses the founding story of TWOTHIRDS, a brand that blends style, sustainability, and a deep love for the ocean. Discover their unique approach to fashion, their commitment to minimizing environmental impact, and their unwavering dedication to creating a more sustainable future. Get ready to be inspired by their journey, their values, and their vision for the gentleman surfer and beyond.

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1. [Ad] Make More with Matt Heslin (00:11:20)

2. (Cont.) Lutz Schwenke, Founder of TWOTHIRDS / Sustainable Eco-Friendly Clothing (00:11:21)