412 - Do’s and Don’ts of Marketing a Membership Website

Membership Geeks Podcast with Mike Morrison

In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website.

I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls.

Whether you're new to marketing or looking to refine your current strategies, this episode is packed with insights to set your membership up for long-term success.

In this episode:

• Why is it crucial to play the long game when marketing a membership site?
• What are the dangers of chasing "magic bean" strategies and how can they be avoided?
• How important is building an email list compared to relying on social media followings?
• What role does social proof and risk reversal play in building trust with potential members?