Investigating Ad Targeting on YouTube: Implications and Legal Analysis

Media Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/investigating-ad-targeting-on-youtube-implications-and-legal-analysis.
Explore the conclusions of a study on ad targeting mechanisms for children on YouTube, including legal analysis under COPPA and DSA, and more.
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This paper concludes that real-world advertisers are using placement-based targeting to reach children on YouTube, within the legal frameworks of COPPA and DSA. It calls for greater transparency mechanisms, content verification, and platform restrictions to protect children from targeted advertising.