Attention-grabbing PR Tactics for the Digital Age: How to Boost Organic Reach

Media Tech Brief By HackerNoon

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The So What from BCG

إلغاء الاشتراك

منذ 4 أياممنذ 4d ago

إلغاء الاشتراك

شهريا+

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

منذ عام واحد 5:16

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This story was originally published on HackerNoon at: https://hackernoon.com/attention-grabbing-pr-tactics-for-the-digital-age-how-to-boost-organic-reach.
Public relations is commonly linked with media relations alone. But in today's noisy world, thinking outside the box can bring better results.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #digital-marketing, #public-relations, #pr-strategies, #ai-in-marketing, #creative-job-posting, #attention-grabbing-products, #publicity-stunts-for-business, #business-strategy, and more.
This story was written by: @kseniazaykova. Learn more about this writer by checking @kseniazaykova's about page, and for more stories, please visit hackernoon.com.
Unconventional PR tactics offer a refreshing approach to engage audiences in digital landscape. By embracing creativity, brands can effectively cut through the noise and leave a lasting impression on their target audience. Like WePay's bold move of dropping 600 lbs of ice at a PayPal conference made waves, showcasing the power of disruptive marketing tactics.

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Attention-grabbing PR Tactics for the Digital Age: How to Boost Organic Reach

Media Tech Brief By HackerNoon

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The Digital Marketing Industry: A Circus Without a Ringmaster, Where the Clowns Run the Show 7:25

منذ 32 weeks7:25

7:25

This story was originally published on HackerNoon at: https://hackernoon.com/the-digital-marketing-industry-a-circus-without-a-ringmaster-where-the-clowns-run-the-show . The world of digital marketing has turned into a breeding ground for deceit and dishonest clowns Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #digital-marketing , #seo-fraud , #content-marketing , #digital-marketing-scams , #content-marketing-lies , #click-fraud , #digital-marketing-trends , #business-strategy , and more. This story was written by: @technologynews . Learn more about this writer by checking @technologynews's about page, and for more stories, please visit hackernoon.com . The world of search engine optimization has turned into a breeding ground for deceit and dishonesty. Fake metrics and unreliable domain ratings can be as meaningful as a participation trophy. The whole system is rigged to make you think you’re getting value when, in reality, you're just throwing money into a black hole.…

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Micro-Influencers: The Secret Weapon for Small Business Growth 8:19

منذ 32 weeks8:19

8:19

This story was originally published on HackerNoon at: https://hackernoon.com/micro-influencers-the-secret-weapon-for-small-business-growth . Discover how micro-influencers can be the secret weapon for small business growth. Learn about their unique benefits, and how to effectively leverage them. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #influencer-marketing , #micro-influencers , #niche-marketing , #small-business , #small-business-marketing , #social-media-marketing , #brand-promotion , #organic-growth , and more. This story was written by: @akritigalav . Learn more about this writer by checking @akritigalav's about page, and for more stories, please visit hackernoon.com . Micro-influencers are influencers with followers between 1,000 and 100,000. They interact with their small followers and influence them to use their recommended products or services. These influencers typically have expertise in a particular domain, such as fitness, beauty, parenting, etc. They either become brand ambassadors or create content endorsing a product or service.…

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IPLocation.net Under Fire for Selling Do-Follow Links In Ethical Guest Post Scandal 6:49

منذ 33 weeks6:49

6:49

This story was originally published on HackerNoon at: https://hackernoon.com/iplocationnet-under-fire-for-selling-do-follow-links-in-ethical-guest-post-scandal . IPLocation.net is facing backlash after being accused of selling do-follow links in exchange for payment after guest post contributions Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #seo , #ip-location , #paid-backlinks , #hyperlinks , #digital-payments , #ethical-seo , #backlink-strategies , #guest-posting , and more. This story was written by: @technologynews . Learn more about this writer by checking @technologynews's about page, and for more stories, please visit hackernoon.com . IPLocation.net accused of selling do-follow links in exchange for payment. Controversy erupted after it was discovered that the company allegedly engaged in unethical practices involving guest posts. In response to the allegations, IP location.net has issued a statement denying any wrongdoing.…

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Content Modeling for Better User Experience in Strapi Projects 12:09

منذ 33 weeks12:09

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This story was originally published on HackerNoon at: https://hackernoon.com/content-modeling-for-better-user-experience-in-strapi-projects . Learn how to design structured content that resonates with your audience and drives engagement. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #content-marketing , #content-modeling , #strapi , #headless-cms , #content , #strapi-projects , #better-user-experience , #hackernoon-top-story , and more. This story was written by: @nwanduka . Learn more about this writer by checking @nwanduka's about page, and for more stories, please visit hackernoon.com . Learn how to design structured content that resonates with your audience and drives engagement.…

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What Content to Create and How to Publish It: Part 1 7:08

منذ 33 weeks7:08

7:08

This story was originally published on HackerNoon at: https://hackernoon.com/what-content-to-create-and-how-to-publish-it-part-1 . A comprehensive guide outlining key criteria for evaluating publications, common recommendations for successful content creation Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #publication , #digital-content-engagement , #document-management , #audience-engagement , #content-creation , #writing , #evaluating-publications , #reader-engagement , and more. This story was written by: @dimanikulin . Learn more about this writer by checking @dimanikulin's about page, and for more stories, please visit hackernoon.com . Mastering the Art of Publication: A comprehensive guide outlining key criteria for evaluating publications, common recommendations for successful content creation, essential publication structure guidelines, and must-have chapters. Learn how to optimize your publications for engagement and readability while ensuring effective organization and categorization through tags.…

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The Boom of Creator Agencies: How Not to Screw Up Collaboration 6:59

منذ 33 weeks6:59

6:59

This story was originally published on HackerNoon at: https://hackernoon.com/the-boom-of-creator-agencies-how-not-to-screw-up-collaboration . How Content Creators Can Choose the Right Agency Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #influencers , #content-creation , #content , #influencer-marketing , #creator-agencies , #when-to-partner-with-an-agency , #working-with-an-agency , #reviewing-an-agency-contract , and more. This story was written by: @marinadanylyukkerem . Learn more about this writer by checking @marinadanylyukkerem's about page, and for more stories, please visit hackernoon.com . The creator economy market will nearly double from $250 billion in 2023 to $480 billion by 2027. Only 9% of independent creators made over $100,000 last year. Agencies offer crucial support in marketing, brand partnerships, audience growth strategies, and monetization opportunities.…

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Our Short-form Series Perform Better Than Netflix. Here's How we Film Them 5:36

منذ 33 weeks5:36

5:36

This story was originally published on HackerNoon at: https://hackernoon.com/our-short-form-series-perform-better-than-netflix-heres-how-we-film-them . Explore how vertical short-form video series are disrupting traditional streaming, with insights on creating mobile-first content for today's fast-paced viewers Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #streaming-media , #content-industry-trends , #media-industry , #video , #video-content , #short-form-series , #vertical-videos-vs-netflix , #vertical-short-form-videos , and more. This story was written by: @bogdanclyjzrmxf00003b6tsabyjm5x . Learn more about this writer by checking @bogdanclyjzrmxf00003b6tsabyjm5x's about page, and for more stories, please visit hackernoon.com . Explore how vertical short-form video series are disrupting traditional streaming, with insights on creating mobile-first content for today's fast-paced viewers.…

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Beyond the Screen: How Modern Technology Is Redefining Our Relationships and Love 11:42

منذ 34 weeks11:42

11:42

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Cracking the Code of Organic Reach: A Startup's Guide to Sustainable Growth 8:41

منذ 34 weeks8:41

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This story was originally published on HackerNoon at: https://hackernoon.com/cracking-the-code-of-organic-reach-a-startups-guide-to-sustainable-growth . Master organic reach with data-driven content strategy. Learn how to attract genuine interest, build brand authority and drive sustainable growth in this post. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #content-marketing , #digital-marketing , #brand-building , #growth-marketing , #growth-hacking , #business-growth , #organic-traffic , #content-distribution , and more. This story was written by: @normbond . Learn more about this writer by checking @normbond's about page, and for more stories, please visit hackernoon.com . For startups, gaining visibility and attracting investors can be challenging. While paid advertising provides quick wins, organic reach is the key to sustainable growth and brand loyalty. Organic reach indicates genuine interest and trust from customers, and it translates into higher-quality leads, increased brand authority, and lower customer acquisition costs. To achieve organic reach, a data-driven content strategy is essential. This involves understanding your audience, optimizing content for search engines, and tracking performance. By leveraging analytics tools, startups can create targeted content, improve search engine rankings, and establish themselves as thought leaders. The case study of an ed-tech startup demonstrates how a data-driven approach can boost organic reach and brand presence. Through audience analysis, keyword optimization, and content performance tracking, the startup significantly improved its web traffic and brand recognition. In conclusion, organic reach is a powerful tool for startups, but it requires a long-term commitment and a data-driven strategy. By investing in content marketing and SEO, startups can build a strong foundation for long-term growth and success.…

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Can We Survive Without Internet? 3:52

منذ 34 weeks3:52

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This story was originally published on HackerNoon at: https://hackernoon.com/can-we-survive-without-internet . An attack on the internet by a rogue nation would likely lead to new alliances, cybersecurity treaties, and agreements among other countries. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #internet , #cyber-threats , #cyber-attack , #internet-security , #cybersecurity-diplomacy , #future-of-the-internet , #technology , #futurism , and more. This story was written by: @allan-grain . Learn more about this writer by checking @allan-grain's about page, and for more stories, please visit hackernoon.com . Imagine a world without internet. What would be the implications if a rogue actor destabilized or interrupted our online access. It would cause mass chaos and possible financial meltdown.…

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منذ 35 weeks7:40

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Paramount/Skydance: The Birth of a New Hollywood Mogul? 10:38

منذ 35 weeks10:38

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This story was originally published on HackerNoon at: https://hackernoon.com/paramountskydance-the-birth-of-a-new-hollywood-mogul . Read this post to get insight into the near-term future of New Paramount, the company formed by the merger of Skydance and Paramount. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #streaming , #new-hollywood , #entertainment , #david-ellison , #paramount-skydance , #new-paramount , #who-is-david-ellison , #the-future-of-paramount , and more. This story was written by: @davidjdeal . Learn more about this writer by checking @davidjdeal's about page, and for more stories, please visit hackernoon.com . Paramount's merger with Skydance could result in the mergence of a New Hollywood mogul, David Ellison, who will run the merged entity. He has a track record for producing crowd-pleasing entertainment. But Ellison must first focus on streamlining legacy Paramount’s unprofitable operations.…

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HDR or SDR? A Study of Scaled and Compressed Videos: Details of Subjective Study 13:10

منذ 36 weeks13:10

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This story was originally published on HackerNoon at: https://hackernoon.com/hdr-or-sdr-a-study-of-scaled-and-compressed-videos-details-of-subjective-study . While conventional expectations are that HDR quality is better than SDR quality, this paper finds that viewers' preference depends heavily on the display device Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #high-dynamic-range , #standard-dynamic-range , #hdr-vs-sdr , #is-hdr-better , #is-sdr-better , #how-to-spot-hdr , #video-quality-assessment , #video-compression , and more. This story was written by: @escholar . Learn more about this writer by checking @escholar's about page, and for more stories, please visit hackernoon.com . While conventional expectations are that HDR quality is better than SDR quality, this paper finds that viewers' preference depends heavily on the display device.…

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Building in Public: Lessons from My First Twitch Streams 3:46

منذ 36 weeks3:46

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This story was originally published on HackerNoon at: https://hackernoon.com/building-in-public-lessons-from-my-first-twitch-streams . Embark on my live streaming journey from gaming to education, tackling tech challenges, and overcoming DMCA hurdles. Join me on Twitch and learn more. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #live-streaming , #twitch , #building-in-public , #twitch-dmca-takedowns , #twitch-streaming-setup , #reverse-engineering-apis , #pokemon-go , #educational-live-streaming , and more. This story was written by: @davidsoleinh . Learn more about this writer by checking @davidsoleinh's about page, and for more stories, please visit hackernoon.com . Davidsoleinh is a "indie hacker" He began live-streaming his activities on platforms like Twitch and Kick. In July 2016, six months after completing his master's degree in Computer Vision, he created an App related with Pokemon Go. Google removed all Android apps from the Play Store.…

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Recommendations for Verifying HDR Subjective Testing Workflows: Abstract and Introduction 4:15

منذ 36 weeks4:15

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This story was originally published on HackerNoon at: https://hackernoon.com/recommendations-for-verifying-hdr-subjective-testing-workflows-abstract-and-introduction . In this paper, researchers present a set of recommendations for conformance testing of High Dynamic Range displays and content. Check more stories related to media at: https://hackernoon.com/c/media . You can also check exclusive content about #high-dynamic-range , #hdr , #hdr-testing-workflow , #hdr-testing-environment , #hdr-playback , #hdr-video-coding , #verifying-hdr , #hdr-conversion-techniques , and more. This story was written by: @qualityassurance . Learn more about this writer by checking @qualityassurance's about page, and for more stories, please visit hackernoon.com . In this paper, researchers present a set of recommendations for conformance testing of High Dynamic Range displays and content.…

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