Ad Infinitum Ep. 6 "Why Now" featuring Amanda DiMarco

Media Roundtable

We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity. That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering the Audiolytics™ key components of offer, scarcity, and path. Presenting Ad Infinitum Episode 6 - “Why Now?” Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Amanda DiMarco, VP of Client Success at Veritonic, who has unparalleled expertise in understanding why people do (and don’t) act after hearing audio ads. “At the end of the day, the consumer wants to have a perceived value–a sense of; “I won, I got this great deal.” Amanda DiMarco, VP of Client Success, Veritonic Join us as we talk about compelling offers, clear CTAs, and the urgency to act before it’s too late. And what’s fast becoming our favorite Ad Infinitum tradition, we’re breaking down top spending creative from Bed, Bath, & Beyond, Home Depot, Whole Foods, and Macy’s. Let’s see which ones have been naughty and nice.