29: Perfecting Your Blog Stratgy

Media Captain Digital Marketing Podcast

Jason and Stefanie discuss how you can perfect a blog strategy for your business. In the outline below, we've included links to all blogs and resources referenced in Podcast #29.

• Create a 12-month calendar
• Determine whether you’re a national or local player (even if local, you can get backlinks if you rank at national level)
• To find topics, you can look in Google Ads Keyword Planner (free tool) and look at Moz Keyword explorer and Google related search terms
• Examples of The Media Captain: Opening Up a Second Location on GMB & Video Verification for Google My Business
• Examples of DermWarehouse: Is TNS Essential Serum worth the price?

Stats Courtesy of GetCodeless.com.

• The average blog post takes 3 hours 16 minutes to write
• On average, companies with blogs produce 67% more leads per month than those without