Challenges and Opportunities of NPR's Podcast Innovations--A Conversation with Lynette Clemetson

Media Business Matters Podcast - Amanda D. Lotz

Lynette Clemetson starts off our look at U.S. public media in the digital age with a rich discussion of how NPR took advantage of journalists forced out of print, developed podcasts, and found new ways to serve audiences with digital technology. Not to get all meta but, some great insight on how podcasts differ from radio from a content as well as business perspective.

Lynette Clemetson is the Charles R. Eisendrath Director of Wallace House, home of the Knight-Wallace Fellowships for Journalists and the Livingston Awards for Young Journalists at the University of Michigan. Lynette spent several years as a magazine and newspaper reporter before moving into media strategy and leadership, and was Senior Director of Strategy and Content Initiatives at National Public Radio where she guided projects across broadcast, digital and events.