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Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Manage episode 440594991 series 3466622
المحتوى المقدم من Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads?
That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube.
Links from the show:
Quarterly (Podcast Advertising) Performance Benchmark Reports
00:00 Introduction and Nickname Banter
01:28 Discussing Podcast Ads
02:17 Introducing the Guest
05:01 Understanding Podcast Advertising
14:32 Technical Aspects of Podcast Ad Measurement
26:16 The Rise of Podcast Advertising
26:38 Simulcast and Pixel-Based Attribution
27:20 YouTube's Role in Podcasting
27:59 Challenges in Measuring Podcast Ads
31:10 Programmatic Advertising and Future Trends
33:38 Dynamic Feedback Loops and MMM
44:22 Creative Strategies in Podcast Ads
45:56 Insights and Future of Podcast Measurement
47:32 Final Thoughts and Incremental Insights
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