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المحتوى المقدم من Mastication Nation - Food without the fuss.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mastication Nation - Food without the fuss. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ep021 - R is for Ramen (or...shut up, man! I'm making me ramen noodles!)
Manage episode 223761772 series 1433776
المحتوى المقدم من Mastication Nation - Food without the fuss.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mastication Nation - Food without the fuss. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Described by ramen expert Brian MacDuckston as an "everyman's food" Ramen is one of the most universally adored dishes on earth. It's a big, complicated, nuanced topic but we dive in with both feet as this is a food that is worth celebrating.
…
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40 حلقات
Manage episode 223761772 series 1433776
المحتوى المقدم من Mastication Nation - Food without the fuss.. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mastication Nation - Food without the fuss. أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Described by ramen expert Brian MacDuckston as an "everyman's food" Ramen is one of the most universally adored dishes on earth. It's a big, complicated, nuanced topic but we dive in with both feet as this is a food that is worth celebrating.
…
continue reading
40 حلقات
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×We're *really* pushing it by trying to cram all of Indonesia's deliciousness into an hour long episode. But we tried. With staples like satay and nasi goreng to the definition of Fresh, Gado Gado, Indonesia is bursting with flavours that are familiar and exciting at the same time. Dig in!
How could H be anything but our beloved and precious Hong Kong. It doesn't hurt that Hong Kong is one of the richest food cities in the world. So much to talk about. Dim sum, roast goose, milk tea, and much more. A delicious episode all round.
We open with a bang on this one, you don't want to miss it. A reasonably mysterious and uncharted country for most of us, Guatemala is complex but hugely important in food history. Home to one of the most enduring foods ever created by human hands, Guatemala is a truly fascinating country.
"Finland, Finland, Finland. The country where I like to be. Pony trekking or camping...or just watching TV." What more needs to be said about Finland that hasn't already been said by Monty Python? Lots, actually. Like drinking hallucinogenic reindeer piss. Intrigued? Have a listen...
Our first African episode of the new season, and what a great introduction to the continent. Ethiopia is fascinating on just about every level, especially its food. A lot of misconceptions to clear up to start with but then we dive into the deliciousness of Ethiopian cuisine, some etiquette, and we spend time on the delights of Ethiopian homebrew.…
Ok yes we're cheating a little bit with this one but Dubai's larger-than-life persona can reasonably warrant its own episode, especially when you hear what deliciousness can be found there. A complex and layered place, Dubai is a magnet for local, regional, and international foods of every shape and size. Also you get to hear Will try to say "cheers" in Arabic. That alone is worth a listen.…
Have you ever met anyone who's been to Croatia and didn't like it? No of course you haven't because they don't exist. Blessed with hundreds of miles of coastline, productive arable land, and generations of food production prowess, Croatia is home to some of the best food in the world. AND WE'RE GOING TO EAT ALL OF IT!…
For a country that hasn't existed (at least officially) for very long, Belgium has made a massive contribution to our global kitchen. Beer, fries, chocolate, waffles and more...pound for pound, Belgium is bringing a lot to the table. (Get it? Table? Food? Brilliant.)
A pint of Fosters and a Bloomin' Onion, right? WRONG. So many stereotypes, so many hidden gems. Australia is packed with great food inspired by its incredibly diverse population. Dive in and bust some food myths about the Land Down Under.
We're going to pretend like 2020 didn't happen. So it's only been 3 months since our last episode, not 15 (!). But a lot has changed in those intervening months and we're excited to be back in the saddle. A new season brings a new format. Check out the episode to learn more about this all-new trip through the culinary alphabet.…
We finally got there, once round the horn! It only took us a few years but we got there in the end. In this episode we look back on what we enjoyed over the summer, our favourite cookbooks, the "fake" food revolution, and more.
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1 EP027 - Y is for YYZ! (Or...Surrender pronto or we'll level Toronto!) 55:05
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The "lost episode" episode. We re-recorded our Toronto episode because the city needs an episode to itself. One of the most diverse cities on earth, Toronto's food scene is unbelievable.
Alex and GREG...yes, Greg, graciously filling in for Will, talk about the best and worst foods they've discovered during their filming of 40 episodes of Attaché.
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1 EP026 - W is for WHISK(E)Y! (Or...Does whiskey count as beer?) 1:04:20
1:04:20
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We barely scratch the surface of this complex and fascinating subject but thanks to special guest Chris Ratcliffe (and Will's educated enthusiasm)we unlock a few of its secrets. Like why *is* it spelled differently in different regions? How do you pick a whiskey you'll enjoy? Why is Japanese whisky running out?…
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1 EP025 - V is for VINEGAR! (Or...remind me to get my my brain flushed out with vinegar.) 1:00:59
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Vinegar. On the face of it, not the most appetising of subjects but there's a lot to love about this ancient potion. So many uses, so many varietals...but is Will wrong to not like malt vinegar? Alex thinks so but do you? Listen in for that and much more.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.