How Company Loyalty Helped Propel an Orthodontic Practice with Dr. Randy Kunik

Mastering Medical Device

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Dr. Randy Kunik has a successful orthodontic practice built on high-quality results, stellar customer service, and sound business practices. But his loyalty to one medical device company has also been critical to getting him to the top of a competitive market - and keeping him there. In this episode, he explains business strategies for his practice, how he works with medical device companies and what is important in maintaining a long-term relationship, and a new technology he has implemented that makes orthodontic care more convenient for his patients, and better for his bottom line.
Links from this episode:

• Kunik Orthodontics
• Invisalignaustin.com
• Invisalign
• Dental Monitoring

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• Website: https://www.masteringmedicaldevice.com
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• Patrick Kothe Twitter: https://twitter.com/patrickkothe

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Thanks for listening!

فصول

1. Introduction (00:00:00)

2. What is Orthodontics? (00:01:32)

3. Kunik Orthodontics (00:03:21)

4. Practice Building (00:06:44)

5. Business model, device acquisition, staffing, insurance (00:17:13)

6. Relationship with Invisalign (00:30:13)

7. Dental Monitoring (00:45:48)

8. Message to industry (00:55:58)

9. Key take-aways (00:58:41)

10. Action item (01:00:47)