Changing to Customer-Centric Design While Develping a Major New Product with Rich Wintersteller

Mastering Medical Device

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Rich Wintersteller is VP Global Sales and Marketing Cardiopulmonary at LivaNova. In this episode Rich shares why market leaders need to change their approach to product design, how LivaNova moved to embrace customer-centric design, the benefits to this approach, why software and interoperability are keys in their new product, how to manage change, and how LivaNova’s new technology is helping perfusionists deliver better patient care.
Links from this episode:

• Rich Wintersteller LinkedIn https://www.linkedin.com/in/rich-wintersteller-7822616/
• LivaNova https://www.livanova.com

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