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Episode 11: Callie Lardas (mtheory LLC)
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المحتوى المقدم من Rod Yates and Audience Republic. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rod Yates and Audience Republic أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Callie Lardas is the Senior Director of Tour Marketing at mtheory LLC.
Callie began her career as a booking assistant at Madison House, before realizing being an agent wasn’t for her.
She set her sights on event marketing and embarked on a journey that has taken her through organizations like Live Nation and AEG Live, before landing at mtheory LLC, where she works across the tour marketing for acts playing anywhere from 250 cap rooms all the way up to amphitheatres and arenas.
Needless to say, Callie has many wonderful insights into marketing a wide spectrum of live events, all of which we cover in this interview.
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