Mastering ECommerce Marketing podcast

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تمت الإضافة منذ fifty أسبوع

المحتوى المقدم من Eitan Koter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Eitan Koter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

منذ 9 أيام1:14:43

التشغيل لاحقا

قوائم

إعجاب

احب

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Mastering eCommerce Marketing

منزل السلاسل•Feed

Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.

144 حلقات

#Entrepreneur #Business #Marketing #Eitan Koter #E-Commerce

Mastering eCommerce Marketing

updated منذ 4 أيام

منزل السلاسل•Feed

144 حلقات

#Entrepreneur #Business #Marketing #Eitan Koter #E-Commerce

كل الحلقات

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144. How to Enhance User Engagement with Lisa Bourne 35:22

منذ 4 أيام35:22

35:22

Join host Eitan Koter as he chats with Lisa Bourne , an experienced leader in retail and eCommerce with a Harvard MBA and a strong background in business strategy. Lisa has worked with major brands like Amazon, Bergdorf Goodman, and Neiman Marcus, specializing in sales, marketing, and merchandising. She’s also played a key role in social impact and DEI efforts, previously leading initiatives at Zwift and serving as Executive Director at Outdoor Afro . After a planned sabbatical, Lisa launched MariBourne Ventures , a consulting firm focused on retail and eCommerce optimization, nonprofit strategy, and DEI advisory. She excels at bridging brand storytelling with retail fundamentals, helping businesses drive growth while creating meaningful customer experiences. In this episode, Lisa talks about retail transformation, the impact of AI and personalization on eCommerce, and what brands need to do to stay relevant. She shares how companies can optimize their online presence, improve conversion rates, and build authentic relationships with customers. Lisa also discusses the importance of inclusive leadership and how organizations can create environments where diverse teams thrive. If you're looking for real-world strategies on retail success, leadership, and customer experience, this is the episode for you. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Lisa Bourne, President & Founder at MariBourne Ventures Lisa Bourne’s LinkedIn: https://www.linkedin.com/in/lisa-bourne Watch the full Youtube video here: https://youtu.be/oJmWh9QAcHA Takeaways: AI is reshaping how brands personalize customer experiences. Understanding your customer is fundamental to e-commerce success. Diversity and inclusion initiatives can significantly boost company performance. Luxury brands must focus on storytelling to engage customers. The product page is crucial for conversion in e-commerce. AI chatbots need improvement for better customer service. Authenticity in branding is essential for building trust. Inclusive leadership fosters a better workplace environment. E-commerce strategies should be rooted in customer understanding. Back to basics is a necessary approach for brands today. Chapters: 00:00 Introduction to E-Commerce and AI Personalization 04:24 Back to Basics: Understanding Your Customer 10:30 The Importance of Brand Identity 15:11 Challenges for Luxury Brands in E-Commerce 18:18 AI's Role in Customer Personalization 23:04 Fundamentals of Conversion and Search 30:37 Diversity, Inclusion, and Belonging Initiatives 34:37 Conclusion and Future Connections…

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143. Simple Marketing Hacks for E-commerce with Sarah Carusona 40:35

منذ 8 أيام40:35

40:35

Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah’s experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant. Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn’t about pouring money into ads. Instead, it’s about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements. Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details. Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store’s performance and manage marketing channels more efficiently. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Sarah Carusona, eCommerce Consultant Sarah Carusona’s LinkedIn: https://www.linkedin.com/in/sarah-carusona-531b35126/ Watch the full Youtube video here: https://youtu.be/nKaapI3hRmg Takeaways: Sarah transitioned to consulting to have more control over the marketing ecosystem. Fractional CMOs can provide significant value to brands by offering expertise without the cost of a full-time hire. Content creation is becoming more important than ever in driving marketing success. Key performance indicators like AMER and repeat purchase rate are crucial for measuring success. Attribution in marketing is complex, and brands should use a combination of methods to understand their performance. Managing larger budgets requires a logical approach to decision-making and measurement. The landscape of E-commerce marketing is shifting towards storytelling and engaging content. Brands need to focus on their unique value propositions to stand out in a crowded market. Understanding consumer behavior is essential for effective marketing strategies. Continuous learning and adaptation are key to thriving in the digital marketing space. Multi-Touch Attribution (MTA) allows for daily analysis of marketing effectiveness. Focusing on organic growth can provide valuable insights for future paid strategies. Customer retention should prioritize relationship building over loyalty programs. Brands should diversify their marketing channels beyond just Meta. A marketing calendar is essential for planning and achieving revenue goals. Chapters: 00:00 Introduction to E-commerce Growth Strategies 01:39 Transitioning to Consulting: Sarah's Journey 04:10 The Value of Fractional CMOs 07:39 Shifting Focus: Content Over Numbers 10:39 Key Performance Indicators for Success 24:49 Understanding Attribution in Marketing 30:12 Managing Large Budgets in E-commerce 33:50 Understanding Multi-Touch Attribution and Marketing Mix Modeling 36:33 Balancing Organic and Paid Media Strategies 40:59 Building Effective Customer Retention Plans 44:39 Exploring Underrated Marketing Channels 48:11 Optimizing Conversion Rate Processes 50:21 The Importance of a Marketing Calendar…

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142. Secrets Big Brands Don’t Want You to Know with Maxwell DesMarais 30:44

منذ 15 يومًا30:44

30:44

On this episode of Mastering Ecommerce Marketing , Eitan Koter sits down with Maxwell DesMarais, the digital marketing and paid media expert behind Vital Design. Maxwell knows exactly what makes eCommerce brands successful online, and today, he’s sharing some of his best strategies. He breaks down the three things every online store needs to convert more customers, how social proof and video help build trust, and the surprising test that skyrocketed a client’s conversion rates. He also talks about the latest shifts in SEO and paid media, including how Google AI is changing search traffic and what brands can do to stay ahead. Max also runs My Outdoor Base Camp, a site he built from the ground up, where he experiments with different marketing tactics. He shares what’s working, what’s not, and how brands can apply the same principles to grow their business. If you want practical strategies for improving your website, paid ads, and SEO, this is an episode you won’t want to miss. Let’s get started! Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Maxwell DesMarais, Director of Strategy at Vital Design Maxwell DesMarais’s LinkedIn: https://www.linkedin.com/in/maxwell-desmarais Vital Design : https://vitaldesign.com/ My Outdoor Basecamp: https://myoutdoorbasecamp.com/ Watch the full Youtube video here: https://youtu.be/-kGtMtsaOmk Takeaways: Having a chat or phone call option boosts trust and conversions. Social validation through reviews significantly impacts conversion rates. Video content is essential for product pages to enhance engagement. Gamification can effectively increase conversion rates. SEO remains vital despite the rise of AI-generated content. Understanding customer pain points is crucial for effective content. Paid media requires time to optimize for ROI. Omnichannel strategies enhance customer journeys and conversions. Data-driven decision-making is essential for e-commerce success. Continuous testing and adaptation are key in digital marketing. Chapters: 00:00 E-commerce Essentials for Conversion Optimization 05:06 Surprising Insights and Tactics for E-commerce Success 10:50 The Future of SEO and Content Strategy 16:42 Crafting Compelling Content and Understanding Customer Pain Points 19:18 Maximizing ROI with Paid Media Strategies 21:51 Creating Seamless Omnichannel Strategies 26:21 Data-Driven Decision Making in E-commerce 29:07 Personal Journey and Insights from a Digital Marketing Expert…

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141. How to Partner with Pro Athletes with Ishveen Jolly 29:34

منذ 22 يومًا29:34

29:34

Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter . Today’s episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down. Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Footlocker, ESPN, and FanDuel, she knows what works—and what doesn’t—when it comes to athlete marketing. In this conversation, she shares how she got into the industry, why she saw a gap in sponsorship deals, and what brands often get wrong about working with athletes. She also talks about shifting from a self-service model to a more hands-on approach, the rise of female sports, and how AI and data are changing the game. If you’ve ever wondered how brands—big and small—can use athlete partnerships to boost their marketing, this episode has plenty of takeaways. Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ishveen Jolly, Founder & CEO at OpenSponsorship Ishveen Jolly’s LinkedIn: https://www.linkedin.com/in/ishveenjolly/ OpenSponsorship: https://opensponsorship.com/ Watch the full Youtube video here: https://youtu.be/DXdXcsSafh0?si=_XUgVdz3drOoJg8d Takeaways: OpenSponsorship connects brands with over 12,000 athletes. Sponsorship deals can be affordable for non-top athletes. Athletes engage in sponsorship for various reasons, including passion and financial security. Building a two-sided marketplace requires careful strategy and iteration. Funding and investment strategies are crucial for startup growth. Data and AI play a significant role in optimizing sponsorship deals. Smaller brands can leverage agility to compete with larger companies. Expanding services beyond athletes can open new market opportunities. Content creation remains a challenge for athlete partnerships. Investing in brand storytelling is essential for long-term success. Chapters: 00:00 Introduction to Sports Sponsorships and Technology 01:05 The Aha Moment Behind OpenSponsorship 02:22 Misconceptions in Athlete Sponsorships 04:23 Building the OpenSponsorship Marketplace 08:30 Funding and Financial Strategies 10:50 Growth Challenges and Strategies for 2025 12:55 The Role of Data and AI in Sponsorships 15:03 Competing with Larger Brands 16:41 Expanding Beyond Athletes 19:16 Content Creation Challenges 20:31 International Market Strategies 22:22 Lessons Learned from Starting OpenSponsorship 23:21 Emerging Trends in Sports Sponsorship 24:05 Marketing Strategies and SEO 27:21 Final Thoughts on Brand Investment…

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140. The Untold Story of National Underwear Day with Michael Kleinmann 34:26

منذ 29 يومًا34:26

34:26

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, we’re talking with Michael Kleinmann, the Founder & CEO of Underwear Expert—a company that’s turned men’s underwear into a subscription experience. But Michael isn’t just selling underwear; he’s built businesses from scratch, created a national event (literally), and figured out what works (and what doesn’t) in e-commerce. In this conversation, he shares how he started in the industry by accident, why customer acquisition is harder than ever, and how content marketing helped him build a massive audience before even selling a product. He also opens up about the real challenges of running a subscription business, from keeping customers engaged to avoiding the common pitfalls that cause cancellations. Michael also shares his thoughts on agencies (spoiler: he’s not a fan), why marketing attribution is a mess, and how brands can stand out when anyone can launch a business overnight. If you're running an online store or thinking about subscriptions, this episode will give you plenty to think about. Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Michael Kleinmann, Founder & CEO at Underwear Expert Michael Kleinmann’s LinkedIn: https://www.linkedin.com/in/michaelkleinmann/ Underwear Expert: www.underwearexpert.com Watch the full Youtube video here: https://youtu.be/0C0cJ8FPQq8 Takeaways: Michael Kleinmann entered the underwear industry by accident. Fresh Pair was one of the first companies to sell underwear directly to consumers online. National Underwear Day was created to boost SEO and brand visibility. Innovative marketing strategies can significantly enhance brand recognition. The subscription model offers unique challenges and opportunities in e-commerce. Niche marketing is essential for standing out in a competitive landscape. Content creation fosters community and brand loyalty. Technology plays a crucial role in operational efficiency and customer experience. Customer acquisition costs are rising and require a holistic marketing approach. Retention strategies are vital for subscription-based businesses. Chapters: 00:00 Introduction to E-commerce and Underwear Expertise 02:59 The Journey of Fresh Pair: From Startup to Success 05:53 Innovative Marketing: National Underwear Day and PR Strategies 09:10 Transitioning to Subscription Models: The Underwear Expert 12:00 Niche Marketing: Targeting the Gay Community 14:57 Content Creation and Community Building 17:55 The Subscription Experience: Personalization and Curation 21:04 Tech Innovations: Middleware and Operational Efficiency 24:02 Customer Acquisition Challenges in E-commerce 26:59 Retention Strategies and Managing Churn 30:00 Future Trends in E-commerce and Subscription Models…

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139. How to Take Control of Your Social Media with Melanie Boylan 33:36

منذ عام واحد33:36

33:36

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies. In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it’s so important for business owners to understand their social media, even if they’re outsourcing it, and how that can make a real difference in building authentic connections with customers. You’ll also hear Melanie’s thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it’s critical to post content that speaks to your audience first—before trying to sell them something. If you’ve ever wondered how to balance social media with everything else on your plate, or you’re curious about the right way to approach your online presence, this episode is for you. Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Melanie Boylan, Founder / Director at STOMP Social Media Training Melanie Boylan’s LinkedIn: https://www.linkedin.com/in/melanieboylan/ STOMP Social Media Training: https://www.stomp.ie/ Watch the full Youtube video here: https://youtu.be/hCTgqDrY-ic?si=T7hSMmDv2GEOWrvz Takeaways: Stomp Social Media Training empowers business owners to manage their own social media. Self-management in social media leads to authenticity and faster responses. Burnout is a significant challenge for business owners in social media management. Planning ahead is crucial for maintaining a balanced work-life schedule. Inconsistency in posting is a common mistake among business owners. Understanding company goals is essential for effective social media strategies. Multiple revenue streams are important for business sustainability. Effective advertising requires a multi-channel approach. Social media marketing is not effective in isolation; it needs to be part of a broader strategy. Having a mentor or coach can significantly enhance marketing efforts. Chapters: 00:00 Introduction to Stomp Social Media Training 03:00 The Importance of Self-Management in Social Media 05:56 Tailored Training for Diverse Businesses 08:54 Challenges in Social Media Management 12:02 Understanding Company Goals and Strategies 14:56 Revenue Streams and Marketing Funnels 17:59 Effective Advertising Strategies 21:09 Common Mistakes in Social Media Management 24:04 Trends in Social Media Marketing 29:58 The Role of Coaches and Mentors in Marketing…

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138. How to Build Smarter Online Stores with Ben Marks 32:50

منذ عام واحد32:50

32:50

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries. In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it’s a game-changer for merchants trying to stay agile in a competitive market. They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand. If you’ve ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who’s been in the trenches, this is an episode you don’t want to miss. Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Ben Marks, Director Global Market Development at Shopware Ben Marks’ LinkedIn: https://www.linkedin.com/in/bhmarks/ Shopware: https://www.shopware.com/de/ Watch the full Youtube video here: https://youtu.be/hpi__zU2wUg Takeaways: E-commerce is constantly evolving with new challenges and opportunities. Shopware focuses on agency partnerships as key customers. Headless architecture provides flexibility for diverse customer experiences. Merchants should prioritize their actual business needs over architectural trends. Financial concerns are paramount for merchants considering replatforming. AI is becoming essential for personalization and data management. Authenticity and community engagement are crucial for brand success. The interaction within a community fosters innovation and collaboration. Data collection and analysis will drive future e-commerce strategies. Merchants need a clear AI strategy to stay competitive. Chapters: 00:00 Introduction to E-Commerce and Ben Marks 02:55 Shopware's Unique Position in the Market 05:58 Understanding Headless Architecture in E-Commerce 08:56 The Role of Trusted Advisors in E-Commerce 11:47 Navigating Challenges in E-Commerce Today 15:02 The Impact of AI on E-Commerce 20:57 Building Community and Authenticity in E-Commerce 27:00 Looking Ahead: Tips for E-Commerce Leaders in 2025…

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137. Ranking First in Google and Fast with Thomas Phillips 29:52

منذ عام واحد29:52

29:52

On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose. Thomas brings a straightforward perspective to today’s conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You’ll also hear practical advice on how to build trust with Google and avoid common SEO mistakes. Whether you’re starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth. Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts: https://podcast.feedspot.com/ecommerce_podcasts/ Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Thomas Phillips, Chief Executive Officer at DTC SEO Agency Thomas Phillips on LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/ Thomas Phillips on Instagram: https://www.instagram.com/thomasmrphillips/ Thomas Phillips on Youtube: https://www.youtube.com/@ThomasMRPhillips DTC SEO Agency: https://www.dtcseoagency.com Watch the full Youtube video here: https://youtu.be/4YW2nqhFEMA Takeaways: SEO is a long-term game that requires patience. Content strategy has shifted towards problem and solution-based content. Link building remains a crucial component of SEO success. Brands need to diversify their traffic sources beyond paid ads. Organic traffic can significantly increase a brand's sale multiples. Continuous optimization and monitoring are essential for SEO. Learning from failures is as important as celebrating successes. The rise of AI is influencing customer acquisition strategies. Omnichannel marketing is vital for reaching customers effectively. Content must be tailored for each platform to maximize engagement. Chapters: 00:00 Introduction to E-Commerce SEO and Thomas Philip's Journey 03:07 Evolution of SEO Strategies in E-Commerce 05:53 The Importance of Link Building and Digital PR 09:02 Diversifying Traffic Sources for Sustainable Growth 12:13 Building Sustainable Organic Traffic for Investors 14:54 Case Studies: Success Stories in SEO 18:02 Learning from Failures in SEO Strategies 21:07 The Future of Customer Acquisition and Content Types 24:02 Omnichannel Marketing and Content Deployment…

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136. How to Make Online Selling Easier with Dan Nikas 38:25

منذ عام واحد38:25

38:25

Welcome to Mastering E-Commerce Marketing ! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing. Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce. This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let’s get started! Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.com LinkedIn Dan Nikas: https://www.linkedin.com/in/dan-nikas-10379665/ Elite Brands: https://www.elitebrands.org/ Gearbunch.com: https://gearbunch.com/ Watch the full Youtube video here: https://youtu.be/R9xYC7rDJwQ Takeaways: People tend to remember who I am. If someone else has learned it, so can you. I had a real knack for it with the meta advertising. My policing skills were transferable. I like to help people and that's the thing I miss from the police. If I don't get the results, I'm not going to take your money. We need to be everywhere. We can let people know that we're potentially the solution to your problem. Every channel keeps feeding itself. We needed to have seven touch points with a potential customer. Creating trust through multiple touchpoints is essential. The average user consumes content equivalent to the height of the Eiffel Tower daily. Omnipresence in marketing makes a brand appear larger. Measuring marketing effectiveness can be done through in-app metrics and global MER. Organic strategies help build trust with potential customers. Investing a small amount in learning can yield significant insights. Perfect is the enemy of done; start taking action. Engagement metrics are crucial for understanding audience interaction. Consistency in marketing efforts leads to better results. Authenticity in messaging resonates with audiences. Chapters: 00:00 Introduction to Dan Nikas and His Journey 02:32 Transition from Policing to E-Commerce 08:52 Success with GearBunch and Marketing Strategies 12:42 Communication and Client Relationships in Marketing 16:24 Omnipresent Marketing Strategy and Touchpoints 20:52 Creating Trust Through Touchpoints 22:55 Measuring Marketing Effectiveness 27:00 The Importance of Organic Strategy 33:08 Key Advice for E-commerce Leaders 37:43 Connecting with Dan Nikas…

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135. How to Navigate Retail Challenges with Terresa Zimmerman 35:57

منذ عام واحد35:57

35:57

Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men’s underwear industry, a focus on wholesale, and a deep connection to independent retail. Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing small retailers today and why younger shoppers are still looking for those in-person experiences. This conversation is packed with takeaways for entrepreneurs, small business owners, and anyone curious about building a brand with purpose. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Terresa Zimmerman, Founder/CEO of Wood Underwear Creator and Host at Main Street Matters www.mainstreetmatters.co LinkedIn Terresa Zimmerman : https://www.linkedin.com/in/terresachristensonzimmerman/ Wood Underwear: https://www.woodunderwear.com/ Watch the full Youtube video here: https://youtu.be/lnwUzsLm4j4 Takeaways: Terresa's passion for Main Street drives her various initiatives. Independent retail offers unique opportunities for connection and community. Real-world experience provides lessons that classroom education cannot. Balancing operations and innovation is crucial for business success. Building a strong company culture starts with leading by example. Generalists play a vital role in connecting different aspects of business. Brands must evolve in response to market changes and internal introspection. Storytelling is a powerful tool for engaging customers and building brand loyalty. Independent retailers face staffing challenges but have unique opportunities in the market. Wood Underwear was born from a desire to create a unique product for men. Chapters: 00:00 Introduction to Terresa Zimmerman and Her Ventures 03:05 The Passion for Main Street and Independent Retail 05:47 Lessons from Real-World Experience vs. Classroom Learning 09:06 Balancing Operations and Innovation in Business 11:55 Building a Strong Company Culture and Team 14:54 The Importance of Generalists in Business 17:52 Identifying When a Brand Needs to Evolve 20:52 The Power of Storytelling in Business 23:52 Challenges and Opportunities for Independent Retailers 27:02 The Journey of Wood Underwear 29:48 The Impact of the Podcast and Book on Retail Stories…

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134. How to Start Video Marketing with Chris Anderson 33:33

منذ عام واحد33:33

33:33

Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast . Chris has spent years helping businesses grow their reach and connect with their audiences through video content. In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos. They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Chris Anderson, CEO/Founder of Elevate Media Group LinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/ Elevate Media Group: https://elevate-media-group.com/ Watch the full Youtube video here: https://youtu.be/pSe98PNNwoA Takeaways: Video is essential for building connections in today's digital world. Many businesses hesitate to start video due to perceived complexity and cost. Starting with simple tools like smartphones can be effective for video content. Different types of videos serve various marketing purposes, from promotional to educational. Video content can significantly enhance brand authority and trust. AI can streamline video production and content creation processes. Live streaming and founder-led content are becoming increasingly important. Understanding your audience is crucial for effective video marketing. Content planning should involve researching competitors and audience needs. Quality of content is more important than production polish. Chapters: 00:00 Introduction to Video Marketing and Its Importance 02:59 Overcoming Objections to Video Production 06:06 Types of Video Content and Their Benefits 08:53 Trends in Video Marketing and Content Creation 12:01 The Role of Founders and Live Content 14:54 The Video Production Process Explained 18:05 The Impact of AI on Video Production 20:59 Common Mistakes in Video Marketing 23:47 Content Planning and Research Strategies 26:56 Starting Out: Video Strategy for New Brands 30:09 Conclusion and Where to Find Chris Anderson…

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133. How to Align Ads and Landing Pages with Martin Greif 31:58

منذ عام واحد31:58

31:58

Welcome to Mastering Ecommerce Marketing ! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website. In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center. You’ll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn’t always the answer. Whether you’re running an e-commerce site or trying to improve your landing pages, Martin’s practical advice will help you create a site that works for your visitors—and boosts your conversions. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Martin Greif, President of SiteTuners LinkedIn Martin Greif: https://www.linkedin.com/in/martingreif/ SiteTuners: https://sitetuners.com/ Watch the full Youtube video here: https://www.youtube.com/watch?v=06J0stq-lro Takeaways CRO combines persuasion and technology for effective marketing. Visitors ask three key questions when landing on a website. Best practices in CRO can lead to significant improvements. Trust factors, like a visible phone number, enhance credibility. Design should prioritize conversion over aesthetics. Understanding the user journey is essential for CRO success. Data analytics and heat maps provide valuable insights. SiteTuners offers free advice to potential clients as a value add. User acquisition strategies must align with website messaging. Complexity in digital marketing requires specialized expertise. Chapters 00:00 Introduction to Conversion Rate Optimization (CRO) 02:57 Understanding Visitor Psychology and Website Engagement 06:11 Best Practices for Website Optimization 08:55 The Importance of Trust in Online Business 11:53 Balancing Design and Conversion Optimization 14:54 The Role of User Journey in CRO 18:04 Data-Driven Decisions in CRO 20:52 SiteTuners' Approach to CRO 23:57 Aligning User Acquisition with CRO 27:00 Conclusion and Resources for Further Learning…

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132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway 34:28

منذ عام واحد34:28

34:28

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks. With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart. In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market. Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow. Listen in for some no-nonsense tips on building a stronger brand. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard The Clarity Wizard: https://www.theclaritywizard.com/ Gift for the Audience Link: theclaritywizard.com/podcast Watch the full Youtube video here: https://youtu.be/jN2e848LUNE Takeaways: SEO is essential for driving organic traffic to websites. Keyword research is the foundation of effective SEO strategies. Creating a well-structured website helps both users and search engines navigate content easily. Content quality and relevance are crucial for SEO success. Backlinks serve as votes of confidence from other websites, impacting search rankings. Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success. Conversion rate optimization is as important as driving traffic to a website. Integrating social media and paid ads can enhance overall marketing efforts. Continuous content creation is necessary to maintain relevance in search results. Building trust and credibility is key to converting website visitors into customers. Chapters: 00:00 Introduction to SEO and Digital Marketing 02:49 The Evolution of SEO and Its Importance 06:05 Keyword Research: The Foundation of SEO 09:03 Creating a Structured Website for SEO 12:05 The Role of Content in SEO 15:03 Backlinks: Building Authority and Trust 18:10 Measuring SEO Success with KPIs 20:57 Conversion Rate Optimization Strategies 23:59 Integrating SEO with Social Media and Paid Ads 27:09 SEO Optimizers: Services and Offerings…

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131. How to Get Higher Google Rankings with Brandon Leibowitz 32:54

منذ عام واحد32:54

32:54

Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients. In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture. You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes. Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Brandon Leibowitz, the owner of SEO Optimizers SEO Optimizers: https://seooptimizers.com/ SEO Optimizers Podcast: https://seooptimizers.buzzsprout.com/ Brandon Leibowitz: LinkedIn: https://www.linkedin.com/in/brandonleibowitz/ Youtube: https://www.youtube.com/c/brandonleibowitz/videos Instagram: https://www.instagram.com/leibowitzbrandon/ Facebook: https://www.facebook.com/BrandonLeibs Twitter: https://twitter.com/brandonleibs Pinterest: https://www.pinterest.com/brandonleibowitz/ TikTok: https://www.tiktok.com/@brandonleibowit z Watch the full Youtube video here: https://youtu.be/l8EjwN7nQ7c Takeaways: SEO is essential for driving organic traffic to websites. Keyword research is the foundation of effective SEO strategies. Creating a well-structured website helps both users and search engines navigate content easily. Content quality and relevance are crucial for SEO success. Backlinks serve as votes of confidence from other websites, impacting search rankings. Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success. Conversion rate optimization is as important as driving traffic to a website. Integrating social media and paid ads can enhance overall marketing efforts. Continuous content creation is necessary to maintain relevance in search results. Building trust and credibility is key to converting website visitors into customers. Chapters: 00:00 Introduction to SEO and Digital Marketing 02:49 The Evolution of SEO and Its Importance 06:05 Keyword Research: The Foundation of SEO 09:03 Creating a Structured Website for SEO 12:05 The Role of Content in SEO 15:03 Backlinks: Building Authority and Trust 18:10 Measuring SEO Success with KPIs 20:57 Conversion Rate Optimization Strategies 23:59 Integrating SEO with Social Media and Paid Ads 27:09 SEO Optimizers: Services and Offerings…

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130. Retail Media and Marketplaces with Matt Krueger 36:11

منذ عام واحد36:11

36:11

Welcome to another episode of Mastering E-commerce Marketing , hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space. In this episode, Matt shares what it's like balancing both online and offline retail strategies, and the ways East Point Sports is working across multi-channel and brick-and-mortar environments. He talks about how adapting quickly is crucial for staying ahead in the ever-changing e-commerce world. Matt also gives us a peek into how he approaches building cross-functional teams, making sure everyone from marketing to customer service is on the same page to create a seamless customer experience. Matt also touches on the importance of combining creative strategies with solid operational efficiency. He shares his thoughts on navigating retail media, diversifying channels, and how to make smart decisions that align with both business goals and team capacity. And if you’re wondering about the role of AI in e-commerce, Matt talks about where he’s seen it help, especially in analytics and creative processes, but he also keeps it real about its limitations. So whether you're in the e-commerce field, interested in retail trends, or just curious about what makes a good business strategy in a changing market, there’s plenty in this conversation that you'll enjoy. Let's jump in. Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Matt Krueger, Vice President of Digital Commerce at EastPoint Sports LinkedIn: https://www.linkedin.com/in/kruegermatthew/ EastPoint Sports: https://www.eastpointsports.com/ Watch the full Youtube video here: https://youtu.be/nQqblIlVW4s Takeaways: Matt's passion for sports and business fuels his e-commerce career. Adapting to change is crucial in the dynamic e-commerce landscape. Collaboration among teams enhances operational efficiency. Retail media is a growing opportunity for e-commerce growth. Diversification in channels and products is essential. Testing and learning are key to finding successful strategies. AI can significantly speed up data analysis processes. Resource allocation should be strategic and thoughtful. The digital shelf is becoming increasingly complex. Understanding consumer behavior is vital for e-commerce success. Chapters: 00:00 Introduction to E-commerce Passion 03:11 Adapting to Change in E-commerce 05:32 Fostering Cross-Functional Collaboration 07:43 Opportunities for Growth in E-commerce 10:54 Strategic Decision-Making in Multi-Channel Marketing 14:30 The Importance of Experimentation 17:25 The Evolution of Marketplaces 21:04 Leveraging AI in E-commerce 23:25 Learning from Past Challenges 25:42 Impact of Digital Shelf Strategy 27:58 Public Speaking Topics and Insights 30:23 SKU Analysis and Operational Efficiency 32:41 Personal Insights and Inspirations…

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Mastering eCommerce Marketing

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