203. Stop Underselling Your Lettering Work!

Martina Flor’s Open Studio

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work.In this video, I’ll show you the mindset, strategies, and tools you need to stop underselling yourself and start charging based on the true value you create. From shifting away from hourly rates to mastering value-based pricing, I’ll walk you through real examples, market benchmarks, and my free Pricing Calculator so you can confidently set your rates.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 Join my newsletter ➤ https://www.martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: • Martina Flor's Open Studio Podcast ⏰ Timestamps:00:00 - Introduction01:48 - The Value of Your Work03:08 - How to Price Your Work05:10 - Market Benchmarks06:06 - Transitioning to Value-Based07:00 - Know Your Numbers (Download my Pricing Calculator)07:37 - Recap💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar