169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor

Martina Flor’s Open Studio

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.

💡 In this episode, you’ll learn:

✔️ The two main pricing models: hourly vs. value-based pricing

✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands

✔️ How to set your rates with confidence and stop undercharging

✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns

📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:

https://martinaflor.com/guide

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast