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Kaleigh Wilson | Syngenta
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المحتوى المقدم من Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rusty Pepper & Dana Small, Rusty Pepper, and Dana Small أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including…
- The blending of traditional & digital marketing
- Structure & goal alignment of MarPro teams
- Why the word ‘savings’ should be replaced with ‘value’
- Explaining the difference between Strategic Sourcing and Purchasing
- Defining KPI’s to measure success with vendor partnerships
- How salespeople can break thru the noise in order to get noticed within MarPro
- Reducing & eliminating bottlenecks in MarPro activities
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