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المحتوى المقدم من Markley, van Camp and Robbins and Alpha Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Markley, van Camp and Robbins and Alpha Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
E-G-L... Oops! The Mayor's Spelling Saga
Manage episode 462599284 series 2493881
المحتوى المقدم من Markley, van Camp and Robbins and Alpha Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Markley, van Camp and Robbins and Alpha Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"Philadelphia’s mayor: 'E-G-L... wait, how do you spell it again?'
…
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330 حلقات
Manage episode 462599284 series 2493881
المحتوى المقدم من Markley, van Camp and Robbins and Alpha Media. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Markley, van Camp and Robbins and Alpha Media أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
"Philadelphia’s mayor: 'E-G-L... wait, how do you spell it again?'
…
continue reading
330 حلقات
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×NBC News reports Trump responsible for Canadian plane crash! ✈️
A very enthusiastic Kamala just gave a speech so wild, even Broadway actors took notes.
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1 Free Speech Drama: JD Vance vs. Europe 2:01:56
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JD Vance just roasted European leaders on free speech
Catch the real talk on MVCR—because the news won’t tell you what’s REALLY going on.
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1 MVCR EXPOSES THE GREAT GOVERNMENT MAGIC TRICK 2:01:52
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Government spending is like a gym membership you never use—but Congress keeps upgrading to the VIP sauna.
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1 MVCR: The Only Poll That Matters 2:01:49
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Sources confirm: MVCR Podcast is the only place where approval ratings don’t matter—because we’re always at 100% in
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1 David’s 'Sick' and the Super Bowl Tea You Didn’t Know You Needed 2:01:42
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David is still "sick"... or so he says
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1 Coffee, WiFi & Laughs: New Episode Out Now 2:01:55
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From coffee mysteries ☕ to WiFi drama
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1 When Even CNN Turns on the Democrats… You Know It’s Comedy Gold 2:01:50
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When CNN starts roasting the Dems, you know it’s bad...
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1 MVCR: The Only Deal You Can Trust! 2:01:47
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Trump says countries are making deals... but where’s OUR cut?
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1 Schumer’s Beer Revelation: ¡Salud o Shock? 2:06:47
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Chuck Schumer just discovered that most beer comes from Mexico!
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1 George Stephanopoulos vs. NTSB: The Trump Question Showdown 2:01:48
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George Stephanopoulos tries (and fails) to get an NTSB official to bash Trump
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1 Pete Buttigieg Reveals His Extensive Transportation Experience! 2:01:44
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One time, I took the bus. Another time, I waited at an airport. And once… I even parallel parked."
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1 Medicaid Mayhem: Crisis or Just Another Day? 2:01:48
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Medicaid is in trouble, and the questions are getting awkward
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1 Groundhog Fired? PETA’s Sweet Plot Twist Explained 2:01:42
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PETA wants to fire Punxsutawney Phil and hire... a CAKE?!
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.