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Ken White - Ad Equivalencies | EP #003 Marketing with Mavericks
Manage episode 327333065 series 3123274
المحتوى المقدم من Shantanu Chandra. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Shantanu Chandra أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Marketing with Mavericks with - Ken White is the associate dean of at MBA school of William and Mary - Raymond A. Mason School of Business, ranked top 30 in the USA. He talks about "ad equivalencies" which are the costs saved from an earned article instead of a similarly sized ad at the same place. He also talks about a maverick stunt he pulled off successfully in his previous job where he helped a school get featured on Good Morning America. He also runs his own podcasts on Leadership and Business - https://mason.wm.edu/programs/cce/podcast/ and more...
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