Let's Get Real About Women Entrepreneurship with Natalya Sebastian

Marketing Sucks

Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).

In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials.

Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• The hidden areas where you may be wasting money in your business
• Why “good” content isn’t dependent on getting a gajillion likes (and how reaching ONE person can make all the difference)
• Why women need to support other women — and why you should go ahead and pull off that audacious DM slide

Please rate, review, and subscribe!

Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout.

Timestamps:‌ ‌

00:12 Intro

01:25 Meet Natalya Sebastian

05:04 Do you even need a website?

08:48 Building a social media following

11:46 Keep it authentic & consistent

13:50 Stop counting likes & followers

17:41 Don’t sweat the Stories

18:31 Dealing with haters

21:34 Women supporting women

30:01 Control what you can

32:57 How we manage

41:36 Maybe it’s not about YOU

44:59 Show up even in the sh*tty

46:29 Your action item

47:30 Quick-fire questions

00:00 Outro

Links mentioned:‌ ‌

Natalya Sebastian

pilatesbodyworkout.com

Instagram: @pilatesbodyworkout
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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency