507. E-commerce Redesign Secrets: A Case Study with Greg Merrilees

Marketing Speak

🚀 How a children's book company increased sales from 4 million to 6 million copies with a strategic website redesign

Just dropped an incredible case study with Greg Merrilees, breaking down the complete transformation of Tuttle Twins' website.

Here's what moved the needle:

✅ Leveraged "common enemy" strategy (CNN criticism actually DROVE sales)

✅ Implemented side cart upsells for instant AOV boost

✅ Removed ALL distractions from checkout pages

✅ Built a community around brand vs. generic discounts

Greg's conversion-focused approach proves that pretty websites don't pay the bills - converting sites do.

Listen to Episode 507 of Marketing Speak to get the behind-the-scenes breakdown of every design decision that contributed to this 50% sales increase.

What's your biggest website conversion challenge? 👇

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/507.