The Case of the Missing Margins in Adtech, Advertising & Marketing. Graeme Blake of BluTui!

Marketing, Media & Adtech

In this episode of The ADOTAT Show, Pesach Lattin sits down with Graeme Blake, founder of BluTui, a platform built to save agencies from themselves.

From indie agency trenches to building infrastructure for the idea-sellers, Graeme breaks down why most agencies are sitting on gold but too distracted by Slack chaos and “circle back” culture to notice. He calls out the industry’s addiction to hours-for-dollars billing, the myth of digital projects with “no margin,” and the creative maverick mentality that’s holding real progress hostage.

💡 What You’ll Learn:

Why agencies are leaving money on the table (and how to fix it)

How to survive the chaos of digital builds without losing your mind

Why “10x” should be banned from every deck and LinkedIn post

How value-based pricing could save the creative industry

Plus: Graeme’s desert island picks featuring Larry David, Chelsea Handler, and Banksy

🎙️ Hosted by Pesach Lattin, The Rabbi of ROAS

🎧 Presented by ADOTAT, powered by Troutman Amin LLP and Incremental

Stay bold, stay curious, and know more than you did yesterday.

#AdTech #AgencyLife #ADOTATShow #Marketing #CreativeIndustry #BlueTui #PesachLattin #DigitalTransformation