#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries

Marketing Made Simple

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This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 14 يومًا33:58

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33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 34:10

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In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.

In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!

Contact StoryBrand Certified Guide Sarah Cook directly at MarketingMadeSimple.com/WellnessWriter.

Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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#Entrepreneur #Business #Marketing #Marketing Made Simple #Powered by StoryBrand #Becomeaguide #Certifiedguide #Donaldmiller #Guide #Hireaguide #Marketingmadesimple #Storybrandframework #StoryBrand #BusinessMadeSimple

Marketing Made Simple

#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries

Marketing Made Simple

103 subscribers

published منذ عام واحد

MP3•منزل الحلقة

Contact StoryBrand Certified Guide Sarah Cook directly at MarketingMadeSimple.com/WellnessWriter.

CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7

HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com

HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey

STORYBRAND INSTAGRAM: instagram.com/StoryBrand

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Marketing Made Simple

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Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 39:53

منذ 7 أيام39:53

39:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence. But why do these stars hold so much weight? Today’s episode pulls back the curtain on the fascinating world of Michelin Stars. Hosts Don and Kyle explore how a tire company unexpectedly shaped the fine dining industry, why chefs dedicate their lives to earning (or desperately holding onto) these elusive stars, and what truly sets Michelin-caliber restaurants apart. Along the way, they share their own experiences—from unassuming hole-in-the-wall joints to world-famous dining rooms—and break down whether the chase for a star is worth the sacrifice. Listen in for a compelling look at the prestige, pressure, and obsession that fuel the Michelin Star legacy. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0 . Order it now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 42:12

منذ 14 يومًا42:12

42:12

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It turned convenience into an art form. The real question is: how did they pull it off, and what can we learn from them? In today's episode, Donald Miller and Kyle Reed dissect the magic (and madness) behind Amazon’s rise. From Jeff Bezos’s obsession with customer experience to why two-pizza teams might be the secret to innovation, they explore what makes Amazon unstoppable. Tune in to find out how one company reshaped retail, rewrote the rules of business, and filled your house with way too many cardboard boxes. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0 . Order it now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked #7: Comedians—The Science and Strategy Behind the Funniest People on Earth 39:17

منذ 21 يومًا39:17

39:17

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians have the power to shape culture and influence how we see the world. So, what makes them so effective? In this episode, Donald Miller and Kyle Reed dive into the craft, psychology, and business behind comedy. From Jerry Seinfeld’s relentless perfectionism to Nate Bargatze’s strategic rise, they uncover what makes comedians great, why their jokes land, and how they build massive audiences. Whether you’re a casual fan or a stand-up junkie,tune in to learn how comedy transforms the everyday into something unforgettable. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0 . Order it now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked #6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 34:42

منذ 28 يومًا34:42

34:42

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, what makes this day so powerful, and why do we keep celebrating it year after year? In this week’s episode, hosts Donald Miller and Kyle Reed explore the unexpected history of Valentine’s Day, from its ancient pagan roots to its modern commercial dominance. They unpack the psychology behind our grand romantic gestures and why the greeting card and chocolate industries owe their success to one man’s brilliant idea. Tune in to discover how romance, commerce, and culture combined to create love’s biggest day. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0 , now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human 40:01

منذ 5 weeks40:01

40:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to manipulate rather than inspire? In this episode, hosts Donald Miller and Kyle Reed break down why stories are more than just entertainment—they’re a survival mechanism hardwired into our brains. You’ll learn how storytelling influences everything from personal relationships to cult-like movements. Listen in to discover why stories are the key to living a more meaningful and intentional life. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0 , now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked #4: Football—Why It Became America’s Favorite Ritual 35:26

منذ 6 weeks35:26

35:26

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the comfort of community. But what actually makes it so captivating? In this week’s episode, hosts Donald Miller and Kyle Reed are joined by Will Guidara, bestselling author of Unreasonable Hospitality and devoted Bills fan, to unpack the mechanics of football’s success. From its masterful storytelling structure to its role as a modern-day tribal tradition, they explore why football continues to dominate in a world of endless entertainment options. Tune in for insights that’ll deepen your appreciation for the sport—even if you only watch the Super Bowl for the snacks and half-time shows. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0 , now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!…

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Why That Worked #3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture 25:39

منذ 7 weeks25:39

25:39

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can we separate the trailblazers from those simply echoing the ideas of others? In this week’s episode, hosts Donald Miller and Kyle Reed unpack the art of thought leadership. They break down what sets true thought leaders apart, why their ideas stick, and how they inspire action on a deeper, almost tribal level. You’ll also learn the 3 steps to take if you want to become a thought leader yourself! Listen in and learn what makes thought leaders so influential and why their ideas catch fire. -- Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai . Building a StoryBrand 2.0 is now available! Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0 , now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked #2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success 31:34

منذ 8 weeks31:34

31:34

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Marketing Made Simple

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Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea 26:01

منذ 9 weeks26:01

26:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts. Now, enjoy this week’s episode of Why That Worked ! -- Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can you create one to make life and business simpler? In this debut episode of Why That Worked , hosts Donald Miller and Kyle Reed dive into the art and science of frameworks. They break down why frameworks are the driving force behind countless world-changing ideas and reveal how thought leaders, entrepreneurs, or anyone aiming for more clarity can leverage them. Listen in and discover how to turn your ideas into actionable frameworks that inspire success. Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai . Trusted by thousands of businesses to create clear, effective messaging, it’s your turn to put it to work. Go to StoryBrand.ai to have it write your marketing and messaging assets for you! -- Building a StoryBrand 2.0 is Now Available Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0 , now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!…

Marketing Made Simple

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Why That Worked PREVIEW—A New Podcast You Can’t Miss 6:09

منذ 10 weeks6:09

6:09

BIG NEWS! Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly what this podcast will explore. Each week, Donald Miller, creator of the StoryBrand framework, and co-host Kyle Reed uncover the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Here's this preview, you'll hear Don and Kyle dive into “Why Frameworks Work.” From the StoryBrand Framework to recipes for baking bread, frameworks are everywhere, and they’re the backbone of success. Start learning what makes them so effective and how to create and use frameworks to elevate your own business. Don’t miss this new way to think about success—and how to achieve it. Follow the former Business Made Simple Podcast feed so you don't miss a single episode of Why That Worked – Presented by StoryBrand.ai, starting Monday, January 6th, 2025! Go to StoryBrand.ai and join the waitlist to get immediate access to the app when it launches January 14, 2025.…

Marketing Made Simple

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#188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth 33:56

منذ 11 weeks33:56

33:56

All good stories must come to an end. After 3 incredible years of helping you create clear marketing that works, this is the final episode of the Marketing Made Simple Podcast . But instead of a somber goodbye, we’re closing this chapter with full hearts and deep gratitude — for you, our Hero Makers. To help us close this last episode with wisdom and joy, we welcome back longtime friend, StoryBrand facilitator, and gratitude expert Christy Kern. Christy shares how the practice of gratitude can transform your life, both personally and professionally. You’ll learn how gratitude can coexist with grief, why it’s a practice (not a personality trait), and how to make it a daily habit. J.J. and April also take time to reflect on their journey as hosts, sharing behind-the-scenes stories, favorite memories, and offering one final challenge that could change the way you approach life and business. But more than anything, this episode is a celebration of you — the Hero Maker. Thank you for every download, every review, every bit of feedback, and every moment you’ve shared with us. You made this possible. And for that, we are forever grateful! -- Starting January 6, 2025, the former Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.AI , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help make your marketing easy and make it work, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Make sure to follow the former Business Made Simple feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com STORYBRAND INSTAGRAM: instagram.com/StoryBrand…

Marketing Made Simple

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#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need 17:42

منذ 12 weeks17:42

17:42

Marketing that truly connects starts with understanding your customer’s journey—and knowing how to show up as their guide. As part of our replay of last year’s 5 Minute Marketing Challenge, we’re revisiting one of the most powerful concepts in the StoryBrand framework to help you bring clarity and confidence to your messaging. In this replay of episode #128, Dr. J.J. Peterson and co-host April Sunshine Hawkins show you how to step into the role of guide for your customers. You’ll discover practical tips for connecting with your customers' needs while positioning your expertise as the solution they can trust. Even better, you’ll learn how to keep your marketing authentic and focused, all in under 5 minutes. This is the last replay in the series before we close out the Marketing Made Simple Podcast next week with a heartfelt and special final episode. We’re so grateful to have been part of your journey, and we can’t wait to share one more conversation to inspire and equip you for what’s next. Don’t miss it! -- CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand…

Marketing Made Simple

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#186: 5 Minute Marketing Challenge—Solve Your Customer’s Problems 17:48

منذ 13 weeks17:48

17:48

As the holidays bring a whirlwind of demands, it’s easy to lose sight of what your customers really need. That’s why we’re replaying one of our most popular episodes from last year’s 5 Minute Marketing Challenge! This series is all about quick, actionable strategies to simplify your marketing and stay impactful—even when life feels chaotic. In today’s replay of episode #127, Dr. J.J. Peterson and co-host April Sunshine Hawkins unpack the key to making your marketing resonate: identifying the problems your customers face. By exploring the external, internal, and philosophical challenges your customers experience, you’ll learn how to position your product or service as the solution they’ve been searching for. Whether it’s your first time or you’re revisiting this as a refresher, this episode will help you create meaningful, problem-solving marketing that keeps your business moving forward. -- CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand…

Marketing Made Simple

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#185: 5 Minute Marketing Challenge—What Do My Customers Want? 19:14

منذ 14 weeks19:14

19:14

As the holiday season ramps up, maintaining clear and impactful marketing becomes more important than ever. That’s why we’re bringing back one of our most powerful series: the 5 Minute Marketing Challenge ! Originally released last year, this series is designed to help you cut through the noise with simple, actionable tips you can implement in just minutes. In today’s replay of episode #126, Dr. J.J. Peterson and co-host April Sunshine Hawkins guide you through the first step: crafting a clear message that connects with your customers and positions you as the trusted guide they’re looking for. Using the proven strategies of the StoryBrand framework, you’ll discover how to stay focused and effective—even during the busiest time of the year. Whether you’re hearing this for the first time or revisiting it as a refresher, this episode lays the foundation for creating impactful marketing that drives real results. -- Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand…

Marketing Made Simple

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#184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands 35:41

منذ 15 weeks35:41

35:41

Tech companies often struggle with the same challenge—making their complex solutions simple to understand. When customers can’t grasp how a product solves their problem, even the most innovative ideas can fall flat. How do you balance clarity and sophistication to attract buyers without sacrificing the technical depth that sets you apart? In this episode of Talkin’ Shop, J.J. and April sit down with StoryBrand Certified Guide Kelly Sjol to discuss how she helps tech companies clarify their messaging to stand out in a crowded market. Drawing from her expertise in SaaS, Kelly shares how the StoryBrand framework transforms tech founders' messaging into clear, compelling stories that engage both buyers and users. Whether you’re a founder of a SaaS company or just tackling a complex product, tune in to learn how clear communication can be your biggest growth driver. Contact StoryBrand Certified Guide Kelly Sjol directly at MarketingMadeSimple.com/Kelly-Sjol . -- Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast! CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7 HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey STORYBRAND INSTAGRAM: instagram.com/StoryBrand…

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