42. How to compete with giants as a small business

Marketing Made Easy by Jottful

Just because your business is new or small doesn't mean you can't compete with the big guys. In fact, smaller businesses often have unique advantages. For example, they can be nimble and do things that don't scale.
In this episode, Salesflare founder and CEO, Jeroen Corthout, shares how he entered a crowded industry (CRM) — and managed to build a business with thousands of customers. He discusses the marketing tactics he tried and reveal what worked... and what didn't.