22. Turning $500 and a side gig into a business that reaches millions

Marketing Made Easy by Jottful

Lindsay Pinchuk started her business, Bump Club and Beyond, in 2010 as a side gig. She was pregnant and had $500 in her pocket. Within eight years, her business was reaching 1.5MM parents and parents-to-be — attracting multiple acquirers. She sold the business and continued to lead the brand, doubling its reach over the next few years.
In this episode, Lindsay will share the smart and simple steps she took to gain momentum in the very beginning.
Marketing tactics discussed in this episode include:

• Events
• Partnerships
• Publicity/PR
• Customer testimonials