Make Your Email Marketing Fun and Profitable with Liz Wilcox | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”

00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:30 - 01:33 Liz’s Bio

01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget

10:22 - 11:06 Welcome to the show, Liz!

11:07 - 14:00 From an RV travel blogger to becoming the fresh princess of email marketing

14:01 - 18:56 Email staircase strategy

18:57 - 21:56 Growing your email list through referrals and affiliates

21:57 - 23:33 Creating a community with a newsletter club

23:34 - 25:35 Simplifying email marketing while having fun

25:36 - 26:21 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!

26:22 - 29:15 How branding can assist you in connecting with your audience

29:16 - 31:22 Liz and Rhea relating to the 90’s pop cultures

31:23 - 32:38 Liz shares a tip on picking an email marketing tool that suits you

32:39 - 36:24 Creating a proper welcome sequence

36:25 - 38:18 Reach out to Liz and hit the hot pink button!

38:19 - 38:41 Thank you so much, Liz!

38:42 - 39:00 Give us a review! Enjoy your marketing journey!

39:01 - 39:47 Join The Marketing Expedition Community today!

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