Improving Lead Quality through Data-Driven Optimization with Joe DeVita | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.

00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita

00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:40 Joe’s Background

02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right

10:55 - 15:30 Welcome to the show, Joe!

15:31 - 18:13 Founding Moving Traffic Media

18:14 - 20:09 Changes in SEO and Search Engines

20:10 - 24:15 Impact of AI on Search Engines

24:16 - 29:36 Alternative Advertising Platforms

29:37 - 30:50 Client Budget Constraints

30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

31:52 - 34:25 Using First-Party Data

34:26 - 37:36 Success Story: Healthcare Client Lead Generation

37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)

39:00 - 43:43 Building Remote Team Culture

43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!

44:23 – 45:09 Join the Marketing Expedition Community today!

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Meet with Rhea Allen

#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools

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