Identifying Potential Referral Partners Using LinkedIn with Dan Purdy | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries.

00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:52 Dan’s Background

01:53 - 11:00 Marketing Essentials Moment: How to spend your Marketing Budget

11:01 - 12:07 Welcome to the show, Dan!

12:08 - 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)

13:11 - 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors

17:04 - 22:25 Expanding client base through LinkedIn and organic outreach

22:26 - 25:43 Growing your network through referrals

25:44 - 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners

27:03 - 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.

27:49 - 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn

31:40 - 33:25 Developing authentic relationships

33:26 - 36:36 Getting off AI automation to engage in more genuine, honest human interaction

36:37 - 39:19 Targeting your ideal client persona

39:20 - 42:11 How to give value to your messaging

42:12 - 47:08 The Arctic Survival game

47:09 - 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com

48:46 - 48:55 Thank you so much, Dan!

48:56 - 49:20 Give us a review! Enjoy your marketing journey!

49:21 - 50:05 Join The Marketing Expedition Community today!

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