Embracing Appreciative Intelligence in Your Companies Culture with Dr. Catherine Wiberg | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work.

00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg

00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:26 Dr. Catherine’s Bio

01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy

13:03 - 13:50 Welcome to the show, Dr. Catherine!

13:51 - 17:26 How Dr. Catherine’s leadership journey led her to discover Appreciative Intelligence

17:27 - 22:10 Altering perspective through Reframe, Rewrite, and Redesign process

22:11 - 26:13 Influencing your company culture

26:14 - 29:50 Recognizing diversity

29:51 - 34:45 Encouraging employees to prioritize their family

34:46 - 35:37 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order.

35:38 - 42:10 Creating a comparison and empowerment tool

42:11 - 45:07 “Emotions are a temporary message to your soul.”

45:08 - 46:16 You can reach Dr. Catherine Wiberg at: linkedin.com/in/catherinewiberg

46:17 - 47:14 Words of wisdom from Dr. Catherine

47:15 - 47:47 Thank you so much, Dr. Catherine!

47:48 - 48:43 The New Female Leader: A Woman's Dynamic Guide to Leadership Book

48:44 - 48:50 Share this podcast! Enjoy your marketing journey!

48:51 - 49:36 Join The Marketing Expedition Community today!

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