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Category Design for B2B Marketers
Manage episode 453499332 series 3618484
المحتوى المقدم من Mark Donnigan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Donnigan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Tired of endless lead generation while your competitors own the market? Let me show you how category design helped Qualtrics go from competing with Survey Monkey to creating a $12.5B category.
In this episode, we'll explore the frameworks that help companies move beyond lead counting to create the demand that makes everyone chase you. You’ll learn how to craft a story that excites the market and your target customers, converting your marketing from a support function into a growth driver.
You’ll learn how to stop playing catch-up and start leading your market. Want to scale your impact without building a massive team?
Visit growthstage.marketing and see how the Marketing Pod model is helping companies win while saving money and reducing headcount, doing it.
For more information on category design, check out these links:
https://www.categorypirates.com/
https://growthstage.marketing/how-to-become-a-category-king-key-insights-for-startup-tech-companies/
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