When sales and marketing go to marriage counselling with Abbie White

Marketing Espresso

How powerful would your business be if every revenue generating team worked together?
Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment.
Abbie White is one of Australia’s most in-demand sales dynamos. She’s on a mission to shake up sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is being the marriage counsellor for sales and marketing to bridge the gap, yielding 2000%+ ROI on lead-generation campaigns.
Abbie has facilitated over $500M in sales, with over 17 years of experience in the trenches, working with leading companies such as CBA, Telstra, and IBM. Abbie has worked with many franchises to ignite their sales such as Frontline Recruitment, Laser Clinics and Fernwood Fitness.
Prior to Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.
Abbie is a sought-after thought leader, Forbes Australia Contributor, as one of only two LinkedIn Sales Insiders for APAC.
Abbie is known for her infectious energy and keynotes that aren't just inspiring—they're actionable, equipping teams with realistic and immediate strategies for tangible growth.
Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative