The Intersection of Martech and PLG (Product-Led Growth) - Marketing Art and Science - EP5
Manage episode 438149664 series 3597870
Lisa Martin, CMO Advisor at The Futurum Group, and Madhukar Kumar, CMO of SingleStore, explore the intersection of MarTech and PLG and its influence on the sales - marketing relationship and the dynamics of creativity and analytics in modern marketing.
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