EPISODE 210- Ask Why: IBM Consulting's Executive Partner Marc Minguella's Guide to Market-Driven Transformation

Marketer of the Month

Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.

On The Menu:

1. Crucial role of customer experience in Digital Transformation.

2. AI’s huge potential, creating new business models and revenue streams.

3. Scaling AI beyond POCs, ensuring ethical governance.

4. Importance of AI and data governance, creating customer-specific models.

5. Embracing diversity in perspectives, and enhancing problem-solving.

6. Using the OKR framework to manage short and long-term goals.

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Happy creating!

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