Ep 259: CMO Powers, Activate!

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · CMO Powers, Activate!

Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss the power of a CMO and how they can positively impact their company, if google penalizes companies for using AI writing tools, tips for attending IBS, and more!

Story Time (1:59)

• Sarah discusses the value of knowing when to focus on reviews as a home builder
• Jackie gets a crazy 28k quote for fixing a drain, from a sub who admits at the end they don’t know what they’re doing. Aka subs are still hoping for people to not shop around.
• Kevin shares the best tips for IBS, including making multiple dinner reservations and talking with anyone and everyone.

In The News (13:19)

• Join Do You Convert at the 2023 International Builders’ Show (https://www.doyouconvert.com)
• Styldod reinvents itself with ReimagineHome: (reimaginehome.ai/)
• Who Can De-Risk Your Transformation? The CMO. (www.forbes.com)
• New service from ShowingTime+ enables agents to deliver beautiful, dynamic listings with less hassle (investors.zillowgroup.com)
• Google search responds to BankRate, more brands using AI to write content (searchengineland.com)
• One of America's largest homebuilders just opened its first community in the metaverse as more homebuyers in the real world cancel their orders (www.builderonline.com)

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunes

Follow on Spotify

Listen On Stitcher

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!