Leveraging Customer Proof for Stronger Sales with Evan Huck

Market Mastery

How many times have you rolled your eyes at claims like “1000% increase in ROI”?

In today’s market, buyers are increasingly skeptical of metrics that sound too good to be true. Evan Huck, CEO and Co-Founder of UserEvidence, discusses how B2B companies can leverage customer data to build trust and close deals. Case studies, testimonials, and ROI metrics need to be specific and relevant in order to resonate with your potential buyers.

It’s not enough to have credible data, though. Companies have to make content easily accessible and actionable for salespeople and marketers to drive sales enablement.

In this episode you’ll learn:
How to harness social proof effectively through testimonials and case studies
Why credibility in ROI metrics is more important than ever
Strategies for making sales content easily usable by teams

Jump into the conversation:
(00:00) Credible sales metrics with Evan Huck
(01:59) Skepticism around exaggerated marketing claims
(05:14) The need for specificity and relevance in customer examples
(08:49) How UserEvidence collects data
(13:57) Content distribution for sales enablement
(15:24) UserEvidence’s business growth and future plans
(30:24) The Proof Point by UserEvidence