EP 124 | Should Brands Hire Internally or Outsource for Marketing?

MAPPED OUT

Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.
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• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

• Growth Phase vs Scaling Phase (00:00:17)
• Cost Implications (00:01:25)
• Expertise and Specialization (00:02:35)
• Flexibility and Agility (00:03:40)
• Resource Allocation (00:04:40)
• Risk Mitigation (00:05:47)
• Scalability (00:06:52)
• Collaboration and Integration (00:07:56)

Topics discussed: brand, hire internally, outsource, marketing, growth phase, scaling phase, considerations, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, collaboration, integration, in-house talent, specialized campaigns, agility, external agencies, resource allocation, scalability, collaboration, communication channels, shared goals, transparency, conflict resolution mechanisms, business goals, objectives