EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant

MAPPED OUT

Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.
Find Lara online:

• www.cultivatingmedia.com
• https://www.linkedin.com/in/laramurrant/
• https://www.instagram.com/lara_murrant/

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps

• The power of streaming TV ad placement (00:01:24)
• Understanding the data and measuring success (00:01:24)
• The shift towards interest-based targeting (00:09:59)
• Brand Awareness and OTT vs CTV (00:11:24)
• Top of Funnel and Tracking Consumer Journey (00:14:20)
• Streaming TV Ad Placement for Direct-to-Consumer Brands (00:16:53)
• Streaming TV as a leverage for DTC brands (00:23:16)
• Hulu as a platform for smaller brands (00:27:54)
• Different directions for working with brands (00:34:04)