EP 107 | #TeamTakeover - Breaking Down the Best of Barbie Marketing with Lakes & Hope

MAPPED OUT

Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode, Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing. The hosts express their admiration for Barbie's attention-grabbing tactics and the sense of gamification involved. They also discuss the transition from brand partnerships to organic, earned marketing. The conversation then shifts to the future of Mattel's marketing, including plans for more movies featuring different Barbie products.
Topics Discussed: rebranding, marketing, Barbie, Barbie movie, brand partnerships, podcast, spoiler-free zone, sales decline, image problems, reputation issues, rebranding efforts, vlog Barbie, body types, inclusivity, impact, marketing strategies, selfie generator, connectedness, experiential marketing, brand collaborations, makeup brands, Xbox, Burger King, Crocs, Barbie Dreamhouse, Airbnb, flashmob, excitement, admiration, attention-grabbing, gamification, success, user-generated content, Barbie filter, organic marketing, earned marketing, brand partnerships, trend-setting, future, Mattel's marketing, movies, Hot Wheels, Uno, Polly Pocket, Littlest Pet Shop, personal connection
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