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المحتوى المقدم من The Martech Weekly and Juan Mendoza + Jacqueline Freedman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Martech Weekly and Juan Mendoza + Jacqueline Freedman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Inside Iterable: Exclusive Interview with New CEO Sam Allen

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Manage episode 501350057 series 3455502
المحتوى المقدم من The Martech Weekly and Juan Mendoza + Jacqueline Freedman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Martech Weekly and Juan Mendoza + Jacqueline Freedman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

"The secret is you don't let the old man in." - Sam Allen, quoting Clint Eastwood

In his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Freedman for an unfiltered conversation on leadership, AI, and the future of marketing technology.

Drawing on lessons from the Marine Corps and Salesforce, Sam shares his philosophy of servant leadership, why AI should act as a marketer’s co-pilot, and how companies can move beyond “vendor” status to become trusted advisors. He also reveals his strategic vision for Iterable’s future and what CMOs must do to stay relevant in today’s fast-changing Martech landscape.

If you’re a marketing leader navigating AI disruption, growth, or organizational change, this episode is for you.

Highlights

  • How servant leadership and radical transparency build resilient teams.

  • Why AI should empower marketers as a co-pilot, not a replacement.

  • The strategic vision behind Sam Allen’s move to Iterable.

  • How to win the AI talent war by prioritizing culture.

  • Practical steps to strengthen marketing and sales alignment.

  • Why Martech stack consolidation is key for long-term growth.

Timestamps

  • 00:00 – Introduction & Guest Welcome

  • 00:43 – Rapid Fire Questions

  • 03:42 – Leadership & Personal Insights from the Marine Corps

  • 05:33 – Transition to CEO of Iterable

  • 09:24 – AI & Innovation at Iterable (Nova)

  • 14:11 – Ethics & the AI Talent War

  • 18:04 – Moving Beyond Vendor Status with Customer Relationships

  • 20:02 – Navigating Budget Constraints

  • 21:07 – Standing Out in a Competitive Market

  • 22:33 – Personal Insights & Martial Arts

  • 23:04 – The Future of Marketing Technology

  • 25:13 – Ethical Considerations in AI

  • 32:31 – Advice for CMOs & Marketing Leaders

  • 37:23 – Podcast Recommendations & Closing Remarks

Subscribe to Making Sense of Martech wherever you get your podcasts. Leave a review, share with your team, and send us your questions, we may feature you in an upcoming episode.

  continue reading

76 حلقات

Artwork
iconمشاركة
 
Manage episode 501350057 series 3455502
المحتوى المقدم من The Martech Weekly and Juan Mendoza + Jacqueline Freedman. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Martech Weekly and Juan Mendoza + Jacqueline Freedman أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

"The secret is you don't let the old man in." - Sam Allen, quoting Clint Eastwood

In his first official interview as CEO of Iterable, Sam Allen joins host Jacqueline Freedman for an unfiltered conversation on leadership, AI, and the future of marketing technology.

Drawing on lessons from the Marine Corps and Salesforce, Sam shares his philosophy of servant leadership, why AI should act as a marketer’s co-pilot, and how companies can move beyond “vendor” status to become trusted advisors. He also reveals his strategic vision for Iterable’s future and what CMOs must do to stay relevant in today’s fast-changing Martech landscape.

If you’re a marketing leader navigating AI disruption, growth, or organizational change, this episode is for you.

Highlights

  • How servant leadership and radical transparency build resilient teams.

  • Why AI should empower marketers as a co-pilot, not a replacement.

  • The strategic vision behind Sam Allen’s move to Iterable.

  • How to win the AI talent war by prioritizing culture.

  • Practical steps to strengthen marketing and sales alignment.

  • Why Martech stack consolidation is key for long-term growth.

Timestamps

  • 00:00 – Introduction & Guest Welcome

  • 00:43 – Rapid Fire Questions

  • 03:42 – Leadership & Personal Insights from the Marine Corps

  • 05:33 – Transition to CEO of Iterable

  • 09:24 – AI & Innovation at Iterable (Nova)

  • 14:11 – Ethics & the AI Talent War

  • 18:04 – Moving Beyond Vendor Status with Customer Relationships

  • 20:02 – Navigating Budget Constraints

  • 21:07 – Standing Out in a Competitive Market

  • 22:33 – Personal Insights & Martial Arts

  • 23:04 – The Future of Marketing Technology

  • 25:13 – Ethical Considerations in AI

  • 32:31 – Advice for CMOs & Marketing Leaders

  • 37:23 – Podcast Recommendations & Closing Remarks

Subscribe to Making Sense of Martech wherever you get your podcasts. Leave a review, share with your team, and send us your questions, we may feature you in an upcoming episode.

  continue reading

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