Martech Avengers Assemble with Neha Dadbhawala, Head of Martech at SEEK

Making Sense of Martech

"Marketing engineers are the lovechild of marketers, product managers, and software engineers — they're the Avengers of your Martech stack." - Neha Dadbhawala

Join Jacqueline and Neha, Head of Martech at SEEK, to unpack how the role of the marketing engineer is reshaping the future of digital transformation.

Neha shares her insights on bridging strategy and execution, building operational readiness, and applying systems thinking to deliver scalable marketing outcomes. From the rise of AI to managing legacy tech, Neha reveals what it takes to drive meaningful innovation across marketing, technology, and customer experience.

Key Insights

• Discover the Rise of the Marketing Engineer
• Learn the 70-20-10 Rule for Operational Readiness
• Explore System-Level Thinking
• Bridge the Marketing–Tech Divide
• Navigate Legacy Systems with Agility
• Build the Future Martech Leader

Timestamps

00:30 — Rapid-Fire Intro: Neha's favorite Martech tool, the "build vs. buy" dilemma, and her least-favorite buzzword: "hyper-personalization."

3:30 — Defining the Marketing Engineer: The evolution from technologist to system architect and problem solver.

7:00 — Skills for the Future: Systems thinking, product mindset, and emotional intelligence as core leadership traits.

9:30 — Operational Readiness & the 70-20-10 Rule: How to plan for change and innovation simultaneously.

14:00 — Agility in Legacy Systems: Managing tech debt while maintaining scalability and speed.

18:30 — Breaking Silos: Why shared data definitions and transparent priorities unlock collaboration.

25:00 — The Future of Martech Careers: How marketing engineers can evolve into CMOs, Chief Growth Officers, and beyond.

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