Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy

Make It Happen Mondays - B2B Sales Talk with John Barrows

Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time.

From reclaiming her masters to building an unbreakable bond with fans, Swift’s ability to scale the unscalable, adapt to change, and maintain authenticity offers powerful lessons for sales, leadership, and entrepreneurship. Whether you’re a Swiftie or not, this conversation is packed with insights on vision, branding, and long-term success.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-evers1/

Connect with Kevin on IG: https://www.instagram.com/there_is_nothing_like_this/

Get Kevin's Book: https://www.amazon.com/Theres-Nothing-Like-This-Strategic/dp/B0DD2XL7C5