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المحتوى المقدم من Made in Ukraine Tech Startup Edition and Mike Buryk. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Made in Ukraine Tech Startup Edition and Mike Buryk أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Blue Lake Startup Accelerator interview
Manage episode 257738030 series 1522343
المحتوى المقدم من Made in Ukraine Tech Startup Edition and Mike Buryk. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Made in Ukraine Tech Startup Edition and Mike Buryk أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
David Gilgur, a founding partner with Blue Lake Accelerator, talks about the program of this business accelerator for Ukrainian tech startups. The accelerator is based in London. https://www.bluelakeaccelerator.com/
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90 حلقات
Blue Lake Startup Accelerator interview
Made in Ukraine Tech Startup Edition, interviews with top Ukrainian entrepreneurs
Manage episode 257738030 series 1522343
المحتوى المقدم من Made in Ukraine Tech Startup Edition and Mike Buryk. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Made in Ukraine Tech Startup Edition and Mike Buryk أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
David Gilgur, a founding partner with Blue Lake Accelerator, talks about the program of this business accelerator for Ukrainian tech startups. The accelerator is based in London. https://www.bluelakeaccelerator.com/
…
continue reading
90 حلقات
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1 Startup Smart Oasis offers vertical farming technology 11:17
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Vertical farming enables more land efficient agriculture closer to urban areas. The Ukrainian entrepreneur Aleks Prykhodko is the CEO and founder of a vertical farming startup, Smart Oasis. While focused on Ukraine, the company also has a pilot project in the UK. Mr. Prykhodko talks about vertical farming technology and how he hopes to take his company global. https://smartoasis.life/…
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1 Go TO-U EV Charging Software Solutions 14:32
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Go TO-U is an electric vehicle charging software solution that acts as a digital experience platform for e-mobility. CEO and cofounder Nazar Shymone-Davyda talks about how and why he helped established the Ukrainian tech startup company, its early successes and which markets he hopes to serve. https://go-tou.com/en…
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1 G-MAK Ukrainian home security tech startup 13:14
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G-MAK is a Ukrainian active defense security product startup cofounded in 2018 by Lyubomyr Dykun (CEO) and Volodymyr Rovinskyi (CTO). Their product provides home protection in less than 1 second by turning on active defense systems: thick fog, powerful stroboscopic flash and multi-tone siren sound to disorient any intruder. Commercial Director Volodymyr Chykalov talks about how and why the company was founded and their plans to market and sell their product in various markets including the U.S. https://g-mak.ua/en…
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1 Ukraine technology startups at CES 2023 11:40
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Since 2017, innovative tech startups from Ukraine have exhibited at the world class CES technology show. The Ukraine Startup pavilion is made possible due to the joint work of the Ukrainian Venture Capital and Private Equity Association (UVCA) and the Ukrainian Startup Fund together with USAID Competitive Economy Program in Ukraine (USAID CEP), Western NIS Enterprise Fund, Global Innovation through Science and Technology (GIST) and the Ministry of Digital Transformation of Ukraine. TechUkraine is an information partner. Dmytro Kuzmenko, the executive director of the UVCA talks about the Ukrainian startups at CES this year and their opportunity to present their products and services in person to a global audience. https://techukraine.org/2022/12/29/brave-ukrainian-tech-will-showcase-hardware-innovations-at-ces-2023-in-las-vegas/…
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1 Angel One: new Ukrainian Catholic University venture fund for tech startups 17:21
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Angel One is a recently launched venture fund for UKrainian tech startups offered by the Ukrainian Catholic University in Lviv, Ukraine. Managing Partner Ivan Petrenko discusses how and why the fund was started and what its plans are for investment. https://sifted.eu/articles/ukrainian-university-fund-spinouts/ https://www.linkedin.com/in/ivan-petrenko-070299172/…
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1 Update interview with Carbominer CEO Nick Oseyko 14:35
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Carbominer is a Ukrainian hardware startup that has developed innovative technology to capture CO2 from the air. CEO and founder Nick Oseyko offers an update on what has been happening with the company and its technology since his first interview with Made in Ukraine in March 2021. https://carbominer.com/…
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1 WeDoSolar offers apartment renters a solar energy alternative 14:07
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The Ukrainian entrepreneur Karolina Attspodina is the CEO and cofounder of WeDoSolar. The company headquartered in Berlin, Germany, offers apartment dwellers an option to generate their own electricity from solar energy. The solar energy generator is located on a south-facing balcony. Karolina talks about her company and its great success in the market since it launched in February 2022. https://we.do.solar/en…
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1 Interview with Misha Rudominski, CEO and cofounder of Promin Aerospace 16:41
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Promin Aerospace is a Ukrainian spacetech startup based in Dnipro, Ukraine. CEO and cofounder Misha Rudominski describes the innovative rocket technology of the company and his plans to commercialize it. https://prominaerospace.com/
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1 Interview with Vitalii Romanchenko, CEO with Elai.io 16:20
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Elai.io is a text-to-video platform that offers users a convenient tool to create all kinds of videos for promotional and other purposes. CEO and cofounder Vitalii Romanchenko talks about how and why the company was founded, its successful business model and future plans for growth. https://elai.io/
AVentures Capital is a major early stage Venture Capital fund focused on global companies that leverage R&D in Ukraine and CEE. Yuliya Sychikova is a company director and the producer of the investment report, "Dealbook of Ukraine: 2022 edition". She reviews the highlights of this report produced each year since 2014. https://www.slideshare.net/YevgenSysoyev/dealbook-of-ukraine-2022-edition-251657977?fbclid=IwAR0hqZkT4aqCQlA6I7ftdnFItjfz6-pxwu2EFVxetmOqKZBb8va1Yj_abo0…
SID Venture Partners was formed in 2021 by three Ukrainian IT service companies: Sigma Software, Ideasoft and Datrics. Their venture capital fund backs Ukrainian founders from pre-seed to Series A. Managing General Partner Dmitry Vartanian and General Partner Alexey Stoletny discuss the fund's strategy, its first startup investments and the challenge for tech companies posed by the war in Ukraine. https://sid.fund/…
The Ukrainian Startup Fund is a Ukrainian Government agency under the auspices of the Ministry of Finance. It makes funding grants to pre-seed and seed stage Ukrainian tech startups. Director Pavlo Kartashov talks about why USF was established, how it works and its reputation as the major angel investor in Ukraine today. https://usf.com.ua/en/…
The Ukrainian tech startup OneNotary aims to create convenience for their customers through an online notary service available 24/7 focused on the U.S. market. CEO and cofounder Ivan Zinkov hopes to improve the notarization process by streamlining it and making it affordable and easily accessible. He talks about how the company was started and his plans for future growth. http://onenotary.us . Contact Sales sales@onenotary.us…
MaxAh, a Ukrainian cleantech startup founded in June 2021, is developing a technology for lithium power supplies using Ukrainian graphene. CEO and cofounder Serhii Dubinevych talks about why the development of this technology is so critical at this time and when he hopes to have a battery prototype available. He is joined by Armand Lazarian, who is the Chief Business Development Officer. The company is headquartered in Kyiv, Ukraine. http://maxah.tech/…
Let's Enhance was cofounded in 2018 by CEO Sofiia Shvets and her partner Vlad Pranskevicius. The Ukrainian tech startup offers software to edit large volumes of photos using AI. The name of the product is Claid. Sofiia discusses how and why the company was founded, its business model and current profitability and plans for the future. https://letsenhance.io/…
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