Pivoting through Four Generations with Capri Brighenti, Miller Foods

Made in America with Ari Santiago

In this episode, Ari swaps stories with Capri Brighenti, President & CEO of Miller Foods, a pet food manufacturer known for its Oma's Pride brand of raw pet food.

Capri tells Ari the incredible story of the company's evolution from egg delivery to turkey farm to pet food manufacturer in the span of 3 generations. She talks about the challenges they faced after her grandparents passed and her mother and aunt immediately lost their biggest customer. They learned the importance of diversification while serendipitously landing on their next great idea - raw pet food.

Capri talks about the importance of technology in the growth of their business and explains how they stay connected with their customers in this online world.

Finally, Capri shares her secret to staying focused - her "Word of the Year."

Capri's Favorite business books:

Traction, Gino Wickman

Progress over Perfection, Emma Norris

Capri Brighenti, Miller Foods

Company Website: https://omaspride.com/

Company Instagram: https://instagram.com/omaspride/

Company Facebook: https://www.facebook.com/omaspridepetfood/

Company Pinterest: https://www.pinterest.com/omaspride/

Company TikTok: https://www.tiktok.com/@omaspridepetfood

Company LinkedIn: https://www.linkedin.com/company/omaspride/

Capri's LinkedIn: https://www.linkedin.com/in/capri-brighenti-92691145/

Ari Santiago, CEO, CompassMSP

Company Website: https://compassmsp.com/

Company Facebook: https://www.facebook.com/MadeinAmericaPodcast

Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari

Company YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri

Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/

Capri and Ari discuss:

Family business

Technology

Customer feedback

E-commerce

Multi-generational business

Food distribution