Watchdog | Invisalign straightens out its smile on appeal against SmileDirectClub

Maddocks on the Mic

In our latest episode of the Watchdog Podcast join Maddocks Partner and series host, Shaun Temby, together with, Elizabeth Ireland (Maddocks Head of Trade Marks) and Natasha Faigenbaum (Senior Associate), as they delve into the legal dispute between Invisalign and SmileDirectClub, focusing on issues of misleading and deceptive conduct in comparative advertising.

In this episode, we discuss:

1. The implications of this case on advertising standards and consumer protection laws;

2. The risks and potential pitfalls associated with comparative advertising; and

3. Issues around the use of disclaimers and advertising on social media.

Join us as we unravel the complexities of this landmark case and its broader implications for consumer rights and business practices.

You can also read our article for more info.