MOV Podcast - Ep 15 Feat. Kimberlee West of Xactly | Mad Over Videos by guch

Mad Over Videos by guch

Kimberlee West is a marketing strategist with over 10 years of experience minimizing jargon and simplifying the positioning for the product and service-based businesses.

Kim is the Senior Product Marketing Manager at 6sense, an Account-Based Orchestration Platform helps revenue teams identify and close more opportunities by putting the power of AI, big data and machine learning behind every member of the B2B revenue team, empowering them to uncover anonymous buying behaviour, prioritize fragmented data to focus on accounts in the market, and engage resistant buying teams with personalized, multi-channel, multi-touch campaigns.

Kim is also the founder of KidsSwag.ca, An eCommerce store that promotes diversity and inclusion through character-based swag for kids. A mother of two girls Kim was inspired to create Kids Swag when she realized her girls' rooms and accessories had images that didn't reflect their beauty.

Being a marketer Kim understood the power of images and videos in shaping perceptions and she wanted to ensure her girls were constantly reminded of their value and beauty. Kids Swag delivers on Kim's vision of mindful representation and making it easy for parents to diversify the images in their child lives.

In episode 15, we discussed how product marketing plays a crucial role in managing the team and also achieving demand gen. Kim also spoke about the challenge a marketer has to position a brand globally and the core elements that help in achieving that.

Tune in to hear Kim talk about the significance of videos and how videos can humanize every element of the sales cycle.

#MOV #MadOverVideos #VideoMarketing #Marketing #ProductMarketer

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