Law Firm Marketing — How Much Should Your Associates Be Doing?

Lunch Hour Legal Marketing

You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today.

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Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer.

It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.

The News:

• The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest.
• Gemini 2 is out and about! And, similarly—Zzz.
• Apple launched its ChatGPT integration with Siri. Useful? No? Yes?
• And, Gyi and Conrad’s Google Business Profiles are back on track. What happened?

Suggested LHLM Episodes:

Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2

Dial M for Mystery Shopper

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Chapters (Times Approximate)

(0:00) Naughty Elf on the Shelf?

(2:57) ALL the Legal Marketing News

(10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy?

(26:53) What makes a Gyi?