Understanding Your Users: Leveraging Tools to Grow Your Website

LPO: Landing Page Optimization

Time is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights.
We install something like Hotjar on every one of our client sites when optimizing.
Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continually evolving, getting easier to use and less expensive.
These are the tools that buy you more time to be creative, ground breaking and successful.
We start off the podcast talking about all of the things Hotjar brings to the table under a single subscription. Then we talk about the outcome of leveraging tools like this – how do they actually empower marketers serve their online prospects better?
Listen to the Podcast. It’s well worth it.